Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Bicycling

Alissa Walker’s Pitch-Perfect Response to That Peloton Ad

“OK. FIrst ride. I’m a little nervous but… excited.” Capture via YouTube

Note: Metropolitan Shuttle, a leader in bus shuttle rentals, regularly sponsors coverage on Streetsblog San Francisco and Streetsblog Los Angeles. Unless noted in the story, Metropolitan Shuttle is not consulted for the content or editorial direction of the sponsored content.

The invaluable Alissa Walker - Urbanism Editor at Curbed - posted a must-watch response to the ridiculous Black-Mirror-esque Peloton ad that has been the subject of much ridicule in recent weeks. Watch and enjoy!

The Peloton ad has already been skewered on Saturday Night Live and by Aviation gin, but Walker has done a brilliant, positive turn - showcasing how bikes/bike-share can open cities up for many people.

In case readers missed the creepy source material, it is embedded below.

https://youtube.com/watch?v=pShKu2icEYw

On the question Walker's daughter asks at the end, "Where's the kids' bike-share?": one solution is visible in this success story from Hangzhou, China. Their massive bike-share system includes bikes with kid seats on the back - shown around 1:18.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Do You Love Our San Gabriel Valley Coverage? Than Consider a Donation to our EOY Fundraising Drive

SGV Connect podcast, newsletter and news coverage gets better every year. Help us continue to grow by making a donation today.

December 12, 2024

Metro to Strengthen Station Fare Gates

Metro is installing taller stronger fare gates at ten existing station. New stations - starting with LAX - will also the feature them

December 12, 2024

Kevin de León, Agent of Council Chaos, Quietly Exits Stage Left

Disgraced Councilmember Kevin de León finally bows out, two years after his racist scandal roiled the city. Newcomer Ysabel Jurado, who handily defeated him in November, takes the reins of Council District 14 today.

December 10, 2024
See all posts