Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Streetsblog SF

Chevy: What Better Way to Explore the Divisadero “Microhood” Than by Car?

The marketers at Chevy totally have this urban millennial thing nailed down. The car manufacturer sponsored this promotional video for a Divisadero Microhood Art Walk held last week, along with the website The Bold Italic.

In this virtual tour of the microhood, local business owner Erin Fong gets into one of Chevy's electric Volts, driving an entire five blocks from the east side of Alamo Square to Divisadero. The drive is shown in a time lapse from the windshield. (Not shown: the hunt for a parking space.)

If the video leaves you puzzled and thinking, "That makes no sense whatsoever," you're not alone. Watching a video about driving is the complete antithesis of actually getting immersed in a microhood, an activity for which walking might be the best mode of transport. Perhaps that's why the event is called an art walk.

Apparently, this campaign to market cars to urban millennials is no isolated incident. It's part of General Motors' Drive the District campaign, targeting major cities around the country, including Austin, Boston, Chicago, New York, Portland, and Washington, D.C.. It's certainly no coincidence that these cities are both seeing an influx of young people, and also making it easier to get around without a car.

Perhaps Chevy doesn't know how out of touch they appear, trying to sell cars to young folks in one of America's most walkable neighborhoods. As this generation loses interest in owning and driving cars, auto industry advertising only seems to become more clueless.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Eyes on the Street: Hollywood Boulevard Bike Lanes are Open

The Hollywood bike lanes project, already very much in use, is also already being criticized by commenters at Nextdoor and other social media

July 17, 2024

Eyes on the Street: Vincent Bikeway is Coming Together

The new waterway bike/walk path - with on-street connections - is expected to open later this year

July 17, 2024

Don’t Believe the Hydrogen Train Hype

Calling hydrogen-powered trains "zero emission" is misleading at best - and even if they were, they lost the race to be "first" a long time ago

July 16, 2024
See all posts