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Nice Try, GM.

9:27 AM PDT on October 13, 2011

GM pulled its offensive ad that tried to depict biking as uncool in response to complaints from bicycling advocates, but they’re still running this ad, showing what a drag it can be a pedestrian because cars will ruin your day. (Best just to get your own car and ruin someone else’s day.)

A GM spokesman said that they listened to the complaints they received about the bike ad and “there are changes underway.”

“The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody,” said Tom Henderson. “We respect bikers and many of us here are cyclists.”

But the hell with you, pedestrians! Sucks to be you, out on the street getting exercise and sunlight and not sitting in a two-ton steel bubble!

We renew our call for the GM marketing department to get with the program already.

Photo of Tanya Snyder
Tanya became Streetsblog's Capitol Hill editor in September 2010 after covering Congress for Pacifica Radio’s Washington bureau and for public radio stations around the country. She lives car-free in a transit-oriented and bike-friendly neighborhood of Washington, DC.

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