It is not real until the marketing materials say it is real, right? Via friend of the blog Allison Mannos, enjoy an image from a marketing photo shoot for Metro's exciting new bike-share system debuting in downtown Los Angeles this Summer. No start date has been announced yet.
The roughly 1000-bike, 60-station system will extend from USC to Union Station throughout a service area roughly bounded by Chinatown, the L.A. River, Washington Boulevard and the 10 Freeway. The initial $11 million funding is in place for the initial 2-year Metro bike-share contract with operator Bicycle Transit Systems. Metro approved the planned fare structure last November, and in March approved what amounts to basically a half-price discount for low-income people, students, and seniors. Future year system expansion is expected to bring the bike-share system to Pasadena, central Los Angeles, Hollywood, and other parts of L.A. County.
Who else out there is excited to see this great new transportation mode on the streets of downtown L.A.?
