Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Ad Nauseam

Ad Nauseam Double Feature: Why Is the Auto Industry Now Advertising Bikes?

A couple of car-related ads in heavy NFL rotation caught my attention mostly for their emphasis, intended or not, on car-free transportation.

Exhibit A is from Geico, which as usual doesn’t use cars in its ads for car insurance. Instead, in this spot the company’s ubiquitous cartoon spokeslizard is depicted walking the center line of the Brooklyn Bridge bike-ped path, extolling the value of Geico auto, RV and motorcycle insurance. Then comes the caveat — “You want to find a place to park all these things? Fuhgeddaboudit! This is New York.” — before the lizard is almost squashed by a cyclist who yells at him for being in the way.

Whether you’re from the city or not, you’re in on the joke: New York is a place where space is tight and people are on the move. But also: You don’t need a car to live here, and in fact, you’re probably better off without the hassle.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Supes Move to Restore Measure J

Supes look to fix an oopsie that lead to accidentally repealing criminal justice reforms.

July 16, 2025

City Breaks Ground on Mid-City Greenways Bike/Walk Improvements

The 4+mile Mid-City Greenways project is focused on three streets: Rosewood Avenue, Formosa Avenue, and Orange Drive

July 15, 2025

SGV Connect 138 – Reclaimers Resisting Eviction

Benito Flores, one of the Reclaimers, is resisting eviction to draw attention to inequities with how housing laws are being applied to people experiencing homelessness

See all posts