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CicLAvia

Mayor’s New CicLAvia Video Pushes Business Benefits of L.A.

9:48 AM PST on January 26, 2012

One of the debates about open streets events, such as the wildly popular CicLAvia in Los Angeles, is whether or not the event is "good for business."  While it's a mistake to rate events that have such a tremendous benefit to the city based on the one-day impact of businesses, a new video from the Mayor's Office demonstrates that open streets aren't just good for the city's residents, but also good for the city's business.

Matt Berman from Bolt Barbers, Nancy Carlson of Pet Project Pet Supplies, and a pair of Barristas at Coffee Bar on Spring Street all appear in the video and tell the camera that not only do the tens of thousands of people rolling and walking by their businesses isn't just good for exposure.  It makes for a great day to do business.

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