Founder of G24 Innovations Robert M. Hertzberg,

Romel Pascual Acting Deputy Mayor for the Environment City of Los Angeles, and Dr. Woodrow Clark, co-recipient of the Nobel Pease Prize,

To Keynote ULI’s FutureBuildLA

Plenary Session to Address the Climate for Development in the Future from a Regulatory and Financing Perspective; Break Out Sessions will Explore Cal Green, Empire State Building Retrofit, and Newsweek’s Future-of-Work Prospective

LOS ANGELES, CA –  Urban Land Institute Los Angeles District Council (ULI Los Angeles) has announced the keynote speakers, plenary and break-out sessions for its 2^nd annual sustainable real estate-development conference, FutureBuildLA.  The one-day event will be held on Tuesday, October 19,^, 2010 from 8:00 a.m. until 5:00 p.m. at the Los Angeles Convention Center.

Robert M. Hertzberg, founder of G24 Innovations and former Speaker of the California State Assembly, will talk about developments in solar energy technology that have the ability to revolutionize how we generate power for the majority of our daily uses. G24 Innovations, based in Cardiff, Whales, manufactures a new type of lightweight and flexible solar cell that generates power in low, ambient and even indoor conditions. Named as one of the “50 People Who Could Save the Planet” by The Guardian (UK), Hertzberg is an entrepreneur and leader in global policy on renewable energy.   A resident of Sherman Oaks, CA, he is a former speaker of the California State Assembly and serves as 1^st Vice Chair of the Los Angeles Economic Development Corporation.

Acting Deputy Mayor for Energy and Environment Romel Pascual also served as the director of environment for Mayor Antonio Villaraigosa.  He is responsible for developing and implementing the Mayor’s environmental and energy agenda. He is a key advisor on environmental priorities for the Mayor, including climate change, environmental justice, green economy, open space, brownfields redevelopment, and sustainability. Romel was one of the principal authors of the City’s GreenLA Climate Change Action Plan released in 2006.

The afternoon keynote, led by Dr. Woodrow Clark, will address “the new economic paradigm” and what it means for urban planning and development in today’s environment. Dr. Clark is a Qualitative Economist, whose being an applied academic, led him to found Clark Strategic Partners in 2004 as the Managing Director and whose major clients have included: Energy Advisor, LA Community College District; Renewable Energy Advisor for Paramount Studios (solar and renewable systems) and other companies;  and as Senior Foreign Energy Advisor (Asian Development Bank) Inner Mongolia Autonomous Region (IMAR), Peoples Republic of China.  In 2007, Clark was a co-recipient of the Nobel Peace Prize due to his co-authorship and co-editorship for the United Nations Intergovernmental Panel on Climate Change (UN IPCC) from 1995-2000. Currently Dr. Clark is representing the USA State Department by going to different countries to talk about “climate change” and what to do about it. In August 2010 he was in Africa and in October 2010 in the People’s Republic of China. As Clark puts it, “I present ‘The Sequel to An Inconvenient Truth’ from over decades of work on sustainable development to mitigate climate change.”

The day’s activities will include breakout sessions, roundtables, and a unique marketplace expo. Among the specific topics to be addressed include:

• Cal Green
• Empire State Building Retrofit
• Newsweek’s Future-Of-Work Prospective
• Finance for retrofits
• HUD perspective on public finance and sustainable placemaking
• Economic vitality and green tech, bio tech and clean tech
• Leveraging public dollars
• Proposition 23 and the AB 32 greenhouse gas law
• Land use impacts of the 30/10 Inititative