Skip to Content
Streetsblog Los Angeles home
Log In
Eric Garcetti

Garcetti, LADOT and Xerox Announce New GoLA Multi-Modal App

12:57 PM PST on January 27, 2016

Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.
Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.

Los Angeles has a new transportation app that helps Angelenos choose ways to get around. The GoLA "Mobility Marketplace" App shows various transportation modes, including bicycling, transit, taxi, ride-hailing, driving, and parking and allows users to compare modes to see what is fastest, cheapest, or greenest. The app is a collaboration between Xerox and the city of Los Angeles, shepherded by the Mayor Eric Garcetti's Chief Innovation Technology Officer, Peter Marx.

Mayor Garcetti demonstrated the new app this morning at a press event in the city's Automated Traffic Surveillance and Control (ATSAC) bunker, four floors below City Hall East. City Councilmember Bob Blumenfield described the app as a "magic blender" combining transit schedules, Thomas Guide maps, traffic, and more.

https://youtube.com/watch?v=UCX7gmIex-o

 

Xerox Senior Vice President David Cummins stated that the app includes a broader spread of multimodal options than typical transportation apps, such as Google Maps. Cummins expressed enthusiasm about future features planned, including not just viewing multi-modal trips, but booking and paying for them via GoLA. Cummins also announced anticipated future features including gamification, "comparing your carbon footprint with your Facebook friends," and possible Vision Zero features.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Eyes on the Station: Metro Fortified Turnstiles at MacArthur Park Station

Metro fortified turnstile entrances at MacArthur Park in order to curb fare-evading riders; sometimes this has adverse impacts on fare-paying riders

September 27, 2023

SGV Connect 117: Alhambra Councilmember Adele Andrade-Stadler and Artist Steve Farley

SGV Connect podcast interviews Alhambra City Councilmember Adele Andrade-Stadler and Pomona Gold Line Station Artist Steve Farley

September 26, 2023

This Week In Livable Streets

Metro board, Ballona Creek, Metro K Line extension, Green Line maintenance, Metro public safety, and more

September 26, 2023
See all posts