Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Eric Garcetti

Garcetti, LADOT and Xerox Announce New GoLA Multi-Modal App

Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.
Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.
Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.

Los Angeles has a new transportation app that helps Angelenos choose ways to get around. The GoLA "Mobility Marketplace" App shows various transportation modes, including bicycling, transit, taxi, ride-hailing, driving, and parking and allows users to compare modes to see what is fastest, cheapest, or greenest. The app is a collaboration between Xerox and the city of Los Angeles, shepherded by the Mayor Eric Garcetti's Chief Innovation Technology Officer, Peter Marx.

Mayor Garcetti demonstrated the new app this morning at a press event in the city's Automated Traffic Surveillance and Control (ATSAC) bunker, four floors below City Hall East. City Councilmember Bob Blumenfield described the app as a "magic blender" combining transit schedules, Thomas Guide maps, traffic, and more.

https://youtube.com/watch?v=UCX7gmIex-o

 

Xerox Senior Vice President David Cummins stated that the app includes a broader spread of multimodal options than typical transportation apps, such as Google Maps. Cummins expressed enthusiasm about future features planned, including not just viewing multi-modal trips, but booking and paying for them via GoLA. Cummins also announced anticipated future features including gamification, "comparing your carbon footprint with your Facebook friends," and possible Vision Zero features.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Santa Monica and West Hollywood Bus Lane/Stop Enforcement Programs Start Today

Don't block the bus! Parking in a bus lane or at a bus stop will result in a $293 ticket

July 1, 2025

Eyes On the Street: Metro and L.A. City Restore Wilshire Blvd. at New Subway Stations

Construction is winding down on Metro's 3.9-mile $3.35 billion D Line subway extension section 1

June 30, 2025

California Transportation Commission Unanimously Approves Funds for All Recommended Highway Projects

Advocates call the CTC a rubber stamp for highway widening. The body didn't do anything to dispel that notion yesterday.

June 27, 2025
See all posts