Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
hit and run

Eyes on the Street: Hit and Run PSA Appears on Pasadena Billboard

FtR Gatto
Image via Finish the Ride

If you're traveling through Pasadena, you may note a new "Public Service Announcement" billboard from Finish the Ride and Assemblyman Mike Gatto urging people to stop and give aide if they are involved in a traffic crash.

It's no secret that both Finish the Ride (FtR) and Gatto are champions of reforming hit and run laws and enforcement, but this marks their most visible effort (outside of FtR's self-named bicycle ride and road run) to raise awareness through a media campaign.

I talked with Damian Kevitt, the victim turned avenger who serves as the leader and inspiration for FtR about the billboards. While this one will be moving to a "nearby location" in the next couple of weeks, they are looking for sponsors to run a statewide P.S.A. campaign. They are already working with the LAPD that would run throughout Greater Los Angeles.

Here's a prize for Streetsblog readers, the first person to send us a picture of the billboard that they take on their own and tell us what street corner the billboard is at wins a Streetsblog t-shirt. Leave your submission in the comments section.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

SGV Connect 138 – Reclaimers Resisting Eviction

Benito Flores, one of the Reclaimers, is resisting eviction to draw attention to inequities with how housing laws are being applied to people experiencing homelessness

This Week In Livable Streets

ICE protests, Metro NoHo-Pasadena BRT meetings, Metro Sepulveda Transit meetings, and more

July 14, 2025

Koreatown Community Rallies To Reclaim Our Streets From ICE Terror

"This is an attack on Los Angeles. This is an attack on California. On all of us."

July 11, 2025
See all posts