Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Streetsblog.net

To Prevent Distracted Driving, New App Distracts Drivers

The new dash-mounted technology system Navdy proposes making texting while driving easier. Image: Navdy
The new windshield display system Navdy aims to make texting while driving easier. Image: Navdy
false

The new "heads-up" display system Navdy "feels like driving in the future," according to its producers. The dash-mounted projector displays images from your phone on your windshield. The idea is that you can text and drive while keeping your eyes focused in the right direction. "No more looking down to fumble with knobs, buttons or touch screens," goes the pitch.

James Sinclair at Stop and Move is not impressed:

What the product does is project information from your phone onto your windshield. Some of that information is relevant to driving, such as map navigation, and possibly in the future parking information from SF Park. The rest? Not so much.

Apparently driving is so boring that drivers cannot resist texting and checking emails for the duration of their trip. Navdy comes to the rescue by blowing up your text messages onto your windshield so you don't have to deal with the monotony of driving by instead engaging in a titillating text-based conversation.

The worst part is that this group of entrepreneurs is trying to pitch this as a way to PREVENT distracted driving. Their reasoning is that drivers won't be looking down at their laps, but will continue to look forward. Their video says "you need your eyes in front of you - you need Navdy." Problem is, that's not how distraction works.

When we're focused on reading text, the world in the background may TECHNICALLY continue to be perfectly clear (as our eyes aren't limited in focusing like cameras are), but that doesn't mean our brain is processing it. In reality, it's just as blurred because we've stopped paying attention to everything but the text. Go ahead, look at the image above and read the message - that's all you really see.

Elsewhere on the Streetsblog Network today: Human Transit says frequent transit networks should be a key tool in improving access to healthy food. The Dallas Morning News Transportation Blog reports that the Dallas airport is now connected to rail. And Pedestrian Observations explores the relationship between between restrictive zoning and housing affordability.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

New Metro Subway Railcars Started Service Today

Streetsblog got a special preview ride today. Have you ridden Metro's new "HR4000" heavy rail cars yet?

December 21, 2024

Metro Closes Out Last Round of Outreach on Underwhelming Vermont BRT Proposal

To truly improve conditions on Vermont, much more must be done

December 20, 2024

Cemeteries Push to Bury Forest Lawn Drive Safety Improvements

Forest Lawn and Mount Sinai reps call scaled-back city street improvements a "bad plan" and "permanent traffic disaster"

December 20, 2024
See all posts