To Prevent Distracted Driving, New App Distracts Drivers

What the product does is project information from your phone onto your windshield. Some of that information is relevant to driving, such as map navigation, and possibly in the future parking information from SF Park. The rest? Not so much.

Apparently driving is so boring that drivers cannot resist texting and checking emails for the duration of their trip. Navdy comes to the rescue by blowing up your text messages onto your windshield so you don't have to deal with the monotony of driving by instead engaging in a titillating text-based conversation.

The worst part is that this group of entrepreneurs is trying to pitch this as a way to PREVENT distracted driving. Their reasoning is that drivers won't be looking down at their laps, but will continue to look forward. Their video says "you need your eyes in front of you - you need Navdy." Problem is, that's not how distraction works.

When we're focused on reading text, the world in the background may TECHNICALLY continue to be perfectly clear (as our eyes aren't limited in focusing like cameras are), but that doesn't mean our brain is processing it. In reality, it's just as blurred because we've stopped paying attention to everything but the text. Go ahead, look at the image above and read the message - that's all you really see.