Is This Anti-Speeding PSA Too Real for America?

Wow. This public safety spot from New Zealand really brings home how decisions we casually make while driving can have grave consequences.

The PSA questions the whole idea that traffic violence is somehow unavoidable, the result of fate more than human error. In the United States the notion that traffic collisions are nothing but tragic “accidents” remains baked right into the language that most people use to describe these incidents.

We were alerted to this video by Erik Griswold, who asserted that the Federal Highway Administration and the Ad Council “would never allow” such a powerful public safety message about speeding to air here in the United States.


More than 112,500 people were killed in speeding-related crashes from 2005 to 2014 . Image: NTSB

NTSB: Speed Kills, and We’re Not Doing Enough to Stop It

More than 112,500 people lost their lives in speed-related crashes from 2005 to 2014, accounting for 31 percent of all traffic deaths in America over that period. In a draft report released earlier this week, the National Transportation Safety Board says excessive speed is a deadly problem in our nation's transportation system -- one that federal and state officials aren't doing enough to address.
LADOT is installing speed feedback signage. Image via Fortel Traffic, Inc. website

LADOT Installing Speed Monitors with Feedback to Signals

A big part of the L.A. City Department of Transportation’s Vision Zero effort is to rein in speeding. Speeding is among the primary causes of traffic deaths and fatalities. Speeding makes other problems worse. In addition to in-roadway interventions including painted curb extensions, LADOT is installing 150 speed feedback signs on Vision Zero High Injury Network’s 40 priority […]