Is This Anti-Speeding PSA Too Real for America?

Wow. This public safety spot from New Zealand really brings home how decisions we casually make while driving can have grave consequences.

The PSA questions the whole idea that traffic violence is somehow unavoidable, the result of fate more than human error. In the United States the notion that traffic collisions are nothing but tragic “accidents” remains baked right into the language that most people use to describe these incidents.

We were alerted to this video by Erik Griswold, who asserted that the Federal Highway Administration and the Ad Council “would never allow” such a powerful public safety message about speeding to air here in the United States.


Los Angeles Rams punter Johnny Hekker (6) participates in organized team activities at the team's practice facility on Monday, June 5th, 2017 in Thousand Oaks, CA (Rams/Hiro Ueno),

New PSA Puts Friendlier Foot…errr..Face on Vision Zero

It’s been a rough ride for advocates’ of safe streets the past six months. From the blowback on Vision Zero road redesigns on the Westside, to the politicization of road diets from conservative talk radio hosts demonizing anyone who dares suggest that maybe our transportation system needs to be made safer. Yesterday, the City of […]