Cyclists Inciting Change Through Live Exchange (C.I.C.L.E.) has been a leader in getting adults onto bicycles and out of cars through positive messaging, education, and urban bicycle training. Their messaging has always been positive, to focus on the fun and benefits of biking rather than, in their words, "making people feel like schmucks for driving."
Their latest effort, The Bicycle Lifestyle Guide continues their tradition of light-hearted messaging with 30 pages of full color, illustrated fun. The book is filled with tips and guides to encourage people to increase their bike usage by using their bike for local trips to build up a base before trying larger trips. The advice and information contained within the Guide is probably familiar to regular Streetsblog readers, but the colorful illustrations and dynamic layout make The Bicycle Lifestyle Guide a great tool to encourage friends and family to consider bicycling as a great way to get around. Those who read The Guide and decide they want to make a change in their life might consider taking some of C.I.C.L.E.'s street courses such as the upcoming Can You Handle It street riding lesson or Learn to Ride a Bike (for adults) class.
The The Bicycle Lifestyle Guide was written and partially illustrated by Shay Sanchez. Eric Cushing and Al Zesatti also helped with illustrations, photography and layout. You can get printed copies of The Bicycle Lifestyle Guide here and can get more information about the booklet and C.I.C.L.E. at their website.
