Events

Billboard Wars: Signs and the Urban Streetscape

Los Angeles is seeing a sudden upsurge of digital billboards and supergraphics lining freeways, boulevards, and the sides of buildings. Thousands of ad stands are popping up along sidewalks. Is this the future of advertising or another form of visual blight? Are billboards just part of a healthy urban landscape? And, as Los Angeles considers a new sign ordinance amid a blizzard of lawsuits, how do we ensure everyone plays by the rules? Registration & Pricing: Members: $30 ($10 for full-time students with ID)Guests: $45 ($15 for full-time students with ID)Online Registration

By Damien Newton

9:58 AM PST on March 4, 2009

Los Angeles
is seeing a sudden upsurge of digital billboards and supergraphics
lining freeways, boulevards, and the sides of buildings. Thousands of
ad stands are popping up along sidewalks. Is this the future of
advertising or another form of visual blight? Are billboards just part
of a healthy urban landscape? And, as Los
Angeles considers a new sign ordinance amid a blizzard of lawsuits, how
do we ensure everyone plays by the rules? Registration & Pricing:
Members: $30 ($10 for full-time students with ID)
Guests: $45 ($15 for full-time students with ID)
Online Registration