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Bike Week Kicks off at Universal Studios

I'm still not sure about how having an undead three thousand year old monster bumping into people's bikes and snarling at them is the best way to promote cycling, but the event itself was a lighter promotional event designed to be a media friendly reminder that cycling is the right choice for traveling when possible. I think it worked...four television cameras and the Daily News Streetsblog in covering the event.

kick_off_shrek.JPG
Two Monsters and Two Politicians Fix a Bike.  Insert Your Own Joke Here.

Metro kicked off its celebration of Bike to Work Week at the Universal City Rail Station earlier this morning. LA City Councilmembers Tom LaBonge and Wendy Greuel and Metro Board member Ara Najaraian joined Shrek and The Mummy in giving a demonstration on basic bike maintenance and speaking to the press about the importance of bicycles to our county’s transportation. Bonus points to LaBonge for actually biking to the Bike to Work event.

I’m still not sure about how having an undead three thousand year old monster bumping into people’s bikes and snarling at them is the best way to promote cycling, but the event itself was a lighter promotional event designed to be a media friendly reminder that cycling is the right choice for traveling when possible. I think it worked…four television cameras and the Daily News Streetsblog in covering the event.

Tomorrow Metro sponsors the “Blessing of the Bikes” while it’s Ladies Night in Pasadena.

More images from today are available after the jump.


Tom LaBonge Proves It’s Just as Easy to Give an Interview on a Bike



Shrek Took the Bus This Morning, But Tried to Take a Lap on LaBonge’s Bike

Photos: Damien Newton

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