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Undress for Success Run Against Cancer

4:22 PM PDT on April 29, 2008

Ever wonder how you’d look running through Los Angeles in your undies?
The Underwear Affair™ Undress for Success game gives you the chance to see…and no one will call the cops!
Cancers in areas covered by your underwear such as prostate, colorectal, cervical, ovarian, kidney, bladder, testicular and uterine are deadly diseases that are too often under funded and deemed taboo.  

On August 2, 2008 City of Hope and Jockey are putting these cancers on the run with the inaugural Underwear Affair!   A 10K Run / 5K walk to help find a cure for cancers below the waist.

Runners and walkers of all ages and athletic abilities, dressed in everything from briefs and boy-shorts to t-shirts and tracksuits will participate to help fund life-saving research for cancers like prostate, colorectal, cervical, ovarian, kidney, bladder, testicular and uterine.

The fun doesn’t end at the finish line. The festivities continue at the EXPOsed after-party where participants get down to amazing sounds and compete in a costume contest!

The City of Hope’s Underwear Affair presented by Jockey will be here before you know it, so start contacting friends and family to ask “Who’s in?” And if you’re wondering what you and your family and friends will look like walking or running down the streets of Los Angeles in bustiers or boxer briefs (or both), we’ve created the Underwear Affair Undress For Success game!

Think of it as your “fight simulator” for your future battle with cancers below the waist! Try it out and send it to your friends to get them on the Underwear Affair party train!
For more info on City of Hope’s Underwear Affair presented by Jockey please visit or call 323 822 CURE

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