Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Bicycling

London’s Very Cool “Look Out for Cyclists” Ad

Watch out LADOT and your Watch the Road Campaign. Here comes Transport for London with a new bike safety advert called, Do the Test.

Have you done it yet? You'll spend the first minute or so having absolutely no idea what any of it has to do with traffic safety or cycling. But stick with it. It's worth it.

Rhys Thom at The City Fix points out the web-savvy sophistication of TfL's effort:

Not only does this ad make the point in a very sticky way but they gave it the means to "go viral" by including links for viewers to spread it to their social network of choice.

Story Originally Filed by Aaron Naparstek

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Watch this A Line Construction Video, and Look Forward to Pomona Extension Opening this Summer

In January, construction was substantially complete on the 9.1-mile four-station light rail project, including new stations in the cities of Glendora, San Dimas, La Verne and Pomona

February 14, 2025

Baldwin Park Finalizes Design for Ana Montenegro Park

Tiny but shiny, ‘BP’ has a colorful concept for this corner park just off Arrow Highway

February 13, 2025

City Committees Postpone Measure HLA Implementation Ordinance Vote

City Council Transportation and Public Works delayed HLA votes until February 26. Councilmember Hutt has proposed minor amendments that are modest steps in a positive direction.

February 12, 2025
See all posts