Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Streetsblog.net

Deranged Traffic Projections Could Cost Wisconsin $3 Billion

Source: 1000 Friends of Wisconsin
To justify highway expansions, Wisconsin DOT issues traffic projections that far exceed the actual change in traffic volumes in recent years. Source: 1000 Friends of Wisconsin
false

The advocates at 1000 Friends of Wisconsin recently completed a report [PDF] evaluating the Cheese State's traffic projections. The organization compared actual traffic levels with Wisconsin DOT projections on 11 highways where the state has proposed adding lanes. The total cost of the proposed expansions is $3 billion.

Source: 1000 Friends of Wisconsin
Something has changed, but Wisconsin DOT remains the same. Source: 1000 Friends of Wisconsin
false

The report found that the state's professional traffic modelers are, to put it nicely, off -- way, way off. Here's an excerpt:

Our analysis indicated that in every single case, WISDOT based the need and purpose of the highway expansion project on projected trends that were much higher than that of the last decade. The average difference in projected trends, after removing outliers was 73%. In most cases WISDOT projected annual growth rates of over 2%, while most corridors in the study saw either negative or no growth.

We found that, after removing for outliers, WISDOT projected an average growth rate of 2.96% annually, while in reality, traffic declined, on average 0.55% annually. In the case of Wisconsin 241 in Milwaukee, WISDOT projects a bizarre 12% annual rate of growth – leading to a 1328% difference in projected trends.

On average, after removing for outliers, WISDOT predicted that by 2040, or the closest design year there would be an average of 63% growth in traffic.

It also appears that in many cases highway capacity expansion is added to projects making them far more expensive, when reconstruction or rehabilitation would have sufficed.

The findings of the study point to flaws in WISDOT methodology and raise questions about how the state is choosing to spend its scarce transportation resources. Continuing to expand highways that are likely to be underused at the expense of other transportation modes will leave the state with an inadequate transportation system that does not serve the needs of all users.

Elsewhere on the Network today: Better Cities & Towns! profiles Michigan's new Director of Placemaking. And Jarrett Walker at Human Transit and Richard Layman at Rebuilding Place in the Urban Space offer their takes on David Alpert's defense of streetcars in CityLab.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Santa Monica/West L.A. Leaders Urge Caltrans to Build “Ohio to Ohio” Bike Link With Santa Monica Boulevard Rehab

While Westside officials are pushing Caltrans to add some needed bike infrastructure, their logic contradicts the City of L.A.'s efforts to dodge implementing Measure HLA.

February 6, 2026

Monterey Park to Draft Ballot Measure Banning Data Centers

After two months of heavy pushback from the community, elected officials now appear to have a united front against data center developers, and an imminent lawsuit from one of them.

February 6, 2026

Friday’s Headlines

Car-nage, WeHo K Line, Olympics, Measure ULA, La Cañada, Downey, and more

February 6, 2026

Thursday’s Headlines

ICE, LAPD, bus rider shooting, Olympics, Beverly Hills, WeHo, Metro Youth Council, LAX, car-nage, and more

February 5, 2026

L.A.’s Historic Affair with Monorails

The Sepulveda Transit Corridor monorail is not the first time that Los Angeles has flirted with - and rejected - the idea of a monorail

February 4, 2026

New Bike Lanes on Hobart Blvd in Hollywood

New Hobart lanes extend a half mile from Fountain Avenue to Hollywood Boulevard

February 4, 2026
See all posts