LeBron and Friends Reclaim Miami’s Streets in New Ad

9:54 AM PDT on October 28, 2013

Looks like the new LeBron James Nike ad that debuted during "Sunday Night Football" last night was at least in part the star's idea.

The spot portrays the two-time NBA champion performing his off-season workout regimen, accompanied by hundreds of kids and adults on bikes as he rides through Miami. Bystanders watch or join in as the swarm of non-motorized humanity takes over the streets and disrupts highway traffic.

"They allow me to have a lot of input on the spots that come out and they’re basically geared to who I am and what I do on a day-to-day basis," James told the AP. "It was great to put that together."

James's charity foundation has a program that links cycling and physical fitness to education in his hometown of Akron, Ohio, and we've written before that he and teammates Dwyane Wade and Mario Chalmers are regulars at Miami Critical Mass.

The Heat played the Nets in Brooklyn twice in the preseason, and will be at Barclays and Madison Square Garden a few times this year as they go for the three-peat. We wouldn't be surprised if LeBron already has a Citi Bike fob.

Brad Aaron

Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.

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