Skip to Content
Streetsblog Los Angeles home
Log In

LeBron and Friends Reclaim Miami’s Streets in New Ad

9:54 AM PDT on October 28, 2013

Looks like the new LeBron James Nike ad that debuted during "Sunday Night Football" last night was at least in part the star's idea.

The spot portrays the two-time NBA champion performing his off-season workout regimen, accompanied by hundreds of kids and adults on bikes as he rides through Miami. Bystanders watch or join in as the swarm of non-motorized humanity takes over the streets and disrupts highway traffic.

"They allow me to have a lot of input on the spots that come out and they’re basically geared to who I am and what I do on a day-to-day basis," James told the AP. "It was great to put that together."

James's charity foundation has a program that links cycling and physical fitness to education in his hometown of Akron, Ohio, and we've written before that he and teammates Dwyane Wade and Mario Chalmers are regulars at Miami Critical Mass.

The Heat played the Nets in Brooklyn twice in the preseason, and will be at Barclays and Madison Square Garden a few times this year as they go for the three-peat. We wouldn't be surprised if LeBron already has a Citi Bike fob.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Metro September 2023 Board Committee Round-Up: C Line, 91 Freeway Widening, and More

Transit ridership and freeway funding are up. $14 million for MicroTransit was postponed. South Bay C Line extension draws both controversy and support. Law enforcement, Taylor Swift, bus lanes, and more!

September 23, 2023

Input Meetings Starting This Weekend for Ballona Creek “Finish the Creek” Extension Study

Learn more and give your ideas for extending the Ballona Creek bike/walk path upstream through Culver City and into Mid-City Los Angeles

September 21, 2023

Guest Opinion: Metro Should Treat Walk and Bike Projects with the Respect They Deserve

Prioritizing true first mile/last mile infrastructure isn’t somehow optional; it’s how your customers get to and from the transit stations.

September 21, 2023
See all posts