Here's one you might file under Not Ad Nauseum: a new commercial with bikes being used in a positive way to have fun, recreate and see your city. The product being pitched? The new Toyota Scion. Watch below.
According to iSpot.tv, since this commercial debuted in February, it has only aired about 100 times nationally. I've noticed it mostly airing on networks like MTV, G4 and Comedy Central, younger watchers on those networks for sure.
One thing I noticed, in every shot the cyclists are wearing helmets - yes even inside the car - which we know is not a reality in the real world. At one point the shop owners are shown fitting a younger rider before a group jaunt on city streets.
Although I am sure some cyclists may still take issue with the spot, there are quite a number of fun scenes of city riding, which is refreshing in any commercial featuring bikes.
As usual, as I keep an eye on the airwaves. I welcome your thoughts.
L.A. County needs to embrace physically-protected bikeways, robust traffic calming around schools, and similarly transformative, safety-focused projects