Is This the Best Transit Ad Ever?
SF editor's note: I can personally vouch for the speed, reliability and comfort of Midttrafik, as I relied on it during my semester in Denmark.
By
Brad Aaron
9:23 AM PDT on September 17, 2012
SF editor’s note: I can personally vouch for the speed, reliability and comfort of Midttrafik, as I relied on it during my semester in Denmark.
The idea of investing in transit is popular with Americans, even among those who don’t depend on it. But trains and buses, buses in particular, have always had an image problem. U.S. transit providers could take a cue from this Danish ad, which makes light of the mundane nature of bus travel (free handles!) in a way that actually makes transit look “cool.” Turn on the captions for the full effect.
Hat tip to Dani Simons.
Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.
Read More:
More from Streetsblog Los Angeles
DASH Buses to Begin Bus Stop/Bus Lane Camera Enforcement Next Week
Next week LADOT DASH bus automated cameras will begin sending warning notices - with actual $293 tickets starting on January 2, 2027
October 30, 2026
Friday’s Headlines
ICE terror, Pasadena, MacArthur Park, LAX People Mover, D Line construction, car-nage, and more
October 30, 2026
Five Simple Hacks to Avoid L.A. City Speed Camera Tickets
Nobody ever tells you about hack number 2! You'll never believe it!
October 29, 2026
SGV Celebrates New Fullerton Road Rail Grade Separation
After ten years of grade separation work, the road will reopen to drivers in a matter of days, with a dedication to former Congressmember Grace Napolitano.
October 29, 2026
Thursday’s Headlines
L.A. bans oil drilling, Metro D Line, LAX, Long Beach, sea levels, Destination Crenshaw, Commerce, car-nage, and more
October 29, 2026
