Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Ad Nauseam

Dear Giant Bicycles, Please Bring This Ad Campaign to America

Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant's "Real Riders" campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.

Has anyone seen an ad with so many scenes of city cycling air in the U.S.?

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Sunday Morning: A Memorial Roll Out for 12yo Michael Smith, Killed in a Violent Hit-and-Run Last Month in South L.A.

Join the East Side Riders, SAFE, Faith for SAFE Streets, and members of Michael Smith's family for breakfast, a ghost tire installation, and a memorial ride honoring Michael's life and calling for change.

August 23, 2025

L.A. City Closes Huge Slip Lane in Hollywood

What could that big empty asphalt triangle become in the future?

August 22, 2025

Study: Fire Departments and Street Safety

The Center for Bicyclist and Pedestrian Safety and UC Berkeley's planning department research why fire departments and street safety advocates sometimes clash

August 21, 2025

Eyes on the Street: New Concrete-Barrier-Protection on 3rd Street Bikeway

Now that's what I call a protected bike lane!

August 20, 2025
See all posts