Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Ad Nauseam

Dear Giant Bicycles, Please Bring This Ad Campaign to America

Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant's "Real Riders" campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.

Has anyone seen an ad with so many scenes of city cycling air in the U.S.?

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Friday’s Headlines

ICE terror escalating, Vision Zero failing, gondola, Olympics, Metro water taxi, NIMBYs vs. housing, car-nage and more

December 5, 2025

Thursday’s Headlines

ICE, bus lane enforcement, HLA appeals, L.A. vs. SB79, LAPD, Metro December 14 service changes, Camino City Terrace, Norwalk, Ontario, Culver City, Canoga Park, car-nage and more

December 4, 2025

San Bernardino Could Finally End One of Country’s Worst Zombie Projects: The ONT Connector

“The ONT Connector is an inappropriate investment. Ridership capacity and public transportation utility do not support spending billions of dollars for it. Scrapping the project is the right decision. Electric rail to ONT is the appropriate decision,” per The Transit Coalition

December 3, 2025

Wednesday’s Headlines

ICE, CicLAvia sponsorship, UCLA to E Line, South Pasadena, Santa Monica, Pasadena, car-nage, and more

December 3, 2025

Support Streetsblog L.A. Today for a Better 2026

As 2025 comes to a close, we’re asking for your support to keep independent, people-centered transportation journalism alive in Los Angeles.

December 2, 2025
See all posts