Skip to Content
Streetsblog Los Angeles home
Log In
Ad Nauseam

Dear Giant Bicycles, Please Bring This Ad Campaign to America

8:18 AM PST on January 6, 2012

Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant's "Real Riders" campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.

Has anyone seen an ad with so many scenes of city cycling air in the U.S.?

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Eyes on the Street: Slow Streets in South Pasadena

The city has a sampler platter of quick-build temporary traffic calming installations to experience for the rest of the year

September 20, 2023

Metro Board Looks to Approve $65 Million for 91 Freeway Widening Projects

Metro staff are recommending the board approve funds to support two 91 Freeway expansion projects located in pollution-burdened communities in Southeast L.A. County - in the cities of Long Beach, Artesia, and Cerritos

September 19, 2023

This Week In Livable Streets

Move Your Way open streets in San Fernando, South Bay C Line, LADOT finalizes recommendations for unarmed traffic response, a Leimert Park book launch, Arroyo Seco, Ballona Creek, Metro K Line extension, and more.

September 18, 2023
See all posts