Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Ad Nauseam

Garmin: Chat, Navigate and Steer — But Don’t Drive Distracted

The first time I saw this ad I thought my eyes and ears were
deceiving me. But no, there it is: a young woman holding a cellphone
toward the camera as "nüvifone" maker Garmin beckons viewers to
"communicate while navigating."

"With my nüvifone, I can take calls from my friends while
I'm driving to them," she says as she's shown piloting an SUV with two
passengers, one of whom accepts an incoming call on a phone mounted to
the windshield. (Note to Garmin: Hands-free is not brain-free.)

Maybe
the most egregious aspect is the "Do not drive while distracted"
disclaimer -- which pops up as the young woman is depicted driving
while distracted.

nuviphonegrab.jpg

What
the ad doesn't show: The driver plows her SUV through one of the
pedestrian-populated shots that follow, and bystanders whip out their
nüvifones to call 911, text their friends and photograph the carnage.

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

Sunday Morning: A Memorial Roll Out for 12yo Michael Smith, Killed in a Violent Hit-and-Run Last Month in South L.A.

Join the East Side Riders, SAFE, Faith for SAFE Streets, and members of Michael Smith's family for breakfast, a ghost tire installation, and a memorial ride honoring Michael's life and calling for change.

August 23, 2025

L.A. City Closes Huge Slip Lane in Hollywood

What could that big empty asphalt triangle become in the future?

August 22, 2025

Study: Fire Departments and Street Safety

The Center for Bicyclist and Pedestrian Safety and UC Berkeley's planning department research why fire departments and street safety advocates sometimes clash

August 21, 2025

Eyes on the Street: New Concrete-Barrier-Protection on 3rd Street Bikeway

Now that's what I call a protected bike lane!

August 20, 2025
See all posts