Ad Nauseam: Toyota’s (Passive-Aggressive) Ransom Note to America

9:41 AM PDT on October 22, 2009

Toyota wants you to know that it's here for you. And not just as a
car maker, as the company explains in this spot, ironically entitled
"Community."

Like GM before them, Toyota wants to make sure you realize just how much their company means to you. Here's our voice-over:

"We acknowledge you are coming to despise automobiles,but your nation depends on our industry for so many jobs that, even ifwe only manufactured cardboard cut-out cars that you had to carry downyour few remaining walkable Main Streets, you'd still need us,America."

Accompanying the ad is the aggressively cloying and patently manipulative "Beyond Cars"
web site --
which if nothing else should serve as an irresistible culture-jamming
target. What do we see, Toyota? For starters, we see a world where your product doesn't kill people.

And you? What do you see?

Brad Aaron

Brad Aaron began writing for Streetsblog in 2007, after years as a reporter, editor, and publisher in the alternative weekly business. Brad adopted New York's dysfunctional traffic justice system as his primary beat for Streetsblog. He lives in Manhattan.

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