Ad Nauseam: Antisocial Thuggery From Pioneer

Last week Streetsblog NYC’s Brad Aaron posted what is sure to be a car-culture classic.  This three minute web-only commercial celebrates people that enjoy putting so much money into their cars’ sound systems that they can terrorize entire neighborhoods by blasting music at ear-splitting volumes.  A lot of times when I’m writing an “Ad-nauseam” post I might exaggerate a part of the commercial to help make a larger point. 

If you watch this video, you’ll see that now is not one of those times.

The people in the commercials are so proud of their cars, and their sound systems that they just want to share with the world whether they wish to receive this gift or not.  Witness one dude who smirks as he describes cranking it up when people in other cars look at him in disgust or my personal favorite the dude who’s music is so loud he makes children on the streets cry and then shrugs at the parents because, “these things happen.”

It sort of puts the rather modest sound systems that accompany some Midnight Ridazz and Critical Mass rides into perspective, doesn’t it?