“Stuck in That Congestion? I Got One Suggestion: Use a Bike Rack”
Watch this instructional video from the Transit Authority of River City (that's Louisville, Kentucky), and trust me, you won't be able to dislodge the chorus from your head for days. I never thought of bus-mounted bike racks as the stuff of infectious music videos, but I was wrong -- egregiously wrong.
By
Ben Fried
9:02 AM PST on December 9, 2008
Watch this instructional video from the Transit Authority of River City (that’s Louisville, Kentucky), and trust me, you won’t be able to dislodge the chorus from your head for days. I never thought of bus-mounted bike racks as the stuff of infectious music videos, but I was wrong — egregiously wrong.
Active Living by Design has the full story on this stroke of marketing genius, produced after a survey revealed that many young women in Louisville wanted to use the bike racks but didn’t know how. A follow-up vid on bus etiquette is in the works.
Any chance this starts some sort of viral trend that extends all the way to New York City Transit’s PSAs?
Ben Fried started as a Streetsblog reporter in 2008 and led the site as editor-in-chief from 2010 to 2018. He lives in Ditmas Park, Brooklyn, with his wife.
More from Streetsblog Los Angeles
Friday’s Headlines
ICE, bus lane enforcement, 7th Street Metro station, La Brea, Measure ULA tax reform, Glendora, Santa Monica, car-nage, and more
April 10, 2026
Thursday’s Headlines
ICE, Bike Oven, Measure HLA, Measure ULA, Pasadena, Boyle Heights, WeHo, Metro G Line, charter reform, Pomona, pothole, car-nage, and more
April 9, 2026
La Verne Approves Protected Bike Lanes to Pomona North Metro Station
With this, the city will play a part in building safe facilities west-to-east across the entirety of its neighbor, Pomona.
April 8, 2026
Wednesday’s Headlines
ICE, K Line, Exide, Santa Monica, Pasadena, RV removals, smog, D Line, Burbank Airport, car-nage, and more
April 8, 2026
Tuesday’s Headlines
ICE, Venice, Metro policing, Metro board, air quality, Burbank Airport, Warner Center, Amtrak, car-nage, and more
April 7, 2026
Comments Are Temporarily Disabled
Streetsblog is in the process of migrating our commenting system. During this transition, commenting is temporarily unavailable.
Once the migration is complete, you will be able to log back in and will have full access to your comment history. We appreciate your patience and look forward to having you back in the conversation soon.