Ad Nauseum: San Diego’s Road to Happiness
I know this is probably old news to some of you, San Diego has been running it’s Road to Happiness tourism campaign since August, but what can I tell you? I have Tivo.
The above ad, which I can only assume was filmed before the “gas crisis” this summer features still shots of people loving life in their cars as they drive the freeways to the Car-Culture-Capital-in-Waiting, San Diego. In the background a song plays about how darn happy these people are to be driving. Hooray, cars!
About half way through the commercial, they mercifully switch to shots of other things one can do in San Diego such as play on the beach, go to the zoo, or watch the Padres lose before a narrator takes over:
San Diego’s paving the way to your next getaway with great deals on all the best hotels and attractions. The road to happiness starts at sandiego.org/happiness.
Get it? Paving the way. Because there’s apparently no other way to get to San Diego than by car. Hilarious.
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