More on Last Week’s I-10 Highway Ride

 The Banner Drop

A 20'x6' foot banner reading "RIDE A BIKE, YOU'D BE HOME BY NOW" was painted by Cantarero and Strauss (See video). It was outfitted with carabiners at the top, to attach to the top of the fence on the freeway overpass. The bottom of the banner was weighted down with a padlock on opposite ends through the grommets. At 4:30pm in Santa Monica, an hour before the ride, four Crimanimalz assembled at the corner of 17th and Olympic to prepare the banner for flight. The sign was clipped to the top of the fence on the west side of the 17th Street overpass (above I-10) at 4:45pm so that eastbound traffic could read. Despite windy conditions the padlocks at the on the bottom corners proved ample weight and the sign rested snugly against the fence.

The original plan was to have riders board about one mile west of the sign at Lincoln Blvd. so that they could ride under it while motorists could connect the message on the sign to the riders on the freeway. Unfortunately, traffic was moving too fast to board on Lincoln and agreed that the spirit of the sign would endure as motorists who had passed the sign, would still encounter bicyclists and traffic and associate the two.