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Feds Launch New Pedestrian Safety Program

The federal government is launching a new pedestrian safety initiative that is apparently modeled on LADOT's "Watch the Road" Campaign. The Onion reports:

The federal government is launching a new pedestrian safety initiative that is apparently modeled on LADOT’s “Watch the Road” Campaign. The Onion reports:

New_Get_R.jpgWASHINGTON-In an attempt to address rising pedestrian deaths, the National Highway Traffic Safety Administration launched a new educational outreach program Monday to encourage people to “Get The Fuck Outta The Road.”

The program began in selected cities this month with the distribution of pamphlets at each city’s most dangerous intersections. It will also expand into national radio spots, televised PSAs, and, most importantly, word-of-mouth. Included in the pamphlets are tips on how every responsible pedestrian can learn to “Get The Fuck Outta The Road,” including “Move your ass!” and “Look where you’re fucking going for once!” as well as an instructive diagram for removing one’s head from one’s ass prior to stepping into the crosswalk.

NHTSA officials say they hope the program will eventually branch out to include elementary schools with the child-friendly program “Hey Kids, Get The Fuck Outta The Road!” which will feature a mascot called Tire-Tread Teddy.

Read on …

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AARON NAPARSTEK is the founder and former editor-in-chief of Streetsblog. Based in Brooklyn, New York, Naparstek’s journalism, advocacy and community organizing work has been instrumental in growing the bicycle network, removing motor vehicles from parks, and developing new public plazas, car-free streets and life-saving traffic-calming measures across all five boroughs. Naparstek is the author of "Honku: The Zen Antidote for Road Rage" (Villard, 2003), a book of humorous haiku poetry inspired by the endless motorist sociopathy observed from his apartment window. Prior to launching Streetsblog, Naparstek worked as an interactive media producer, pioneering some of the Web's first music web sites, online communities, live webcasts and social networking services. Naparstek is currently in Cambridge with his wife and two young sons where he is enjoying a Loeb Fellowship at Harvard University's Graduate School of Design. He has a master's degree from Columbia University's Graduate School of Journalism and a bachelor's degree from Washington University in St. Louis, Missouri. Naparstek is a co-founder of the Park Slope Neighbors community group and the Grand Army Plaza Coalition. You can find more of his work here: http://www.naparstek.com.

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