Macy’s: Leave the Car at Home

J. Crew and W Hotels aren't the only companies to promote cycling as of late. As part of its "Earth Week" campaign, Macy's is running the above ad in local papers. Reads the copy:

Maybe it's just us, but this seems half a step above greenwashing. With endorsements from household brands, be they in the form of corporations or celebrities, is cycling edging toward taking its place among light bulb changing and tree planting as a staple of mainstream environmentalism?