Ad Nauseam
Streetsblog LA
State Farm Discontinues Its “Humiliated Cyclist” Ad
Our State Farm Ad Nauseam featuring "Jim" the humiliated bike commuter drew a lot of interest. The post was picked up all over, generated more than 10,000 YouTube views and, along with all of last week's congestion pricing-related web traffic, it crashed our server on Friday.
April 11, 2008
State Farm Looks to Engage Cycling Community
Responding to criticism of an ad depicting a humiliated office worker forced to bike to his job due to high gas prices, State Farm Director of Marketing Communications Tim Van Hoof writes:
April 7, 2008