Skip to Content
Streetsblog Los Angeles home
Streetsblog Los Angeles home
Log In
Ad Nauseam

LA City Channel 36 Takes Bike Safety to the Silver Screen

From the people that compared bike riders to insects comes a new film PSA with a simple message, "If you break any traffic rules while on a bike, you deserve to be horribly crippled or maybe even paralyzed."

Channel 36 has put together a series of new public service announcements designed to spread the message of bike safety.  The above film will be played on Channel 36 and in art-house and second run movie theatres before feature presentations.

"It's part of our new 'be safe or be roadkill' campaign," explains Channel 36 spokersperson April Feuel, "We wanted a way to reach hipsters who ride around on bikes wearing funny clothes and making noise on the weekends.  We couldn't figure out where in the world to find those kind of people, but if there's one thing we know about hipsters it's that they love old movies."

While Streetsblog was unable to get copies of any of the other movies, Feuel did reveal their titles: "Cars Are Powered by Rainbows and Good Intentions," "Why Don't You Get a Car, You Filthy Hippy?" and "The Best Way to Avoid Being Hit by a Car While Walking is to Drive."

Stay in touch

Sign up for our free newsletter

More from Streetsblog Los Angeles

New Metro Subway Railcars Started Service Today

Streetsblog got a special preview ride today. Have you ridden Metro's new "HR4000" heavy rail cars yet?

December 21, 2024

Metro Closes Out Last Round of Outreach on Underwhelming Vermont BRT Proposal

To truly improve conditions on Vermont, much more must be done

December 20, 2024

Cemeteries Push to Bury Forest Lawn Drive Safety Improvements

Forest Lawn and Mount Sinai reps call scaled-back city street improvements a "bad plan" and "permanent traffic disaster"

December 20, 2024
See all posts