From the people that compared bike riders to insects comes a new film PSA with a simple message, "If you break any traffic rules while on a bike, you deserve to be horribly crippled or maybe even paralyzed."
Channel 36 has put together a series of new public service announcements designed to spread the message of bike safety. The above film will be played on Channel 36 and in art-house and second run movie theatres before feature presentations.
"It's part of our new 'be safe or be roadkill' campaign," explains Channel 36 spokersperson April Feuel, "We wanted a way to reach hipsters who ride around on bikes wearing funny clothes and making noise on the weekends. We couldn't figure out where in the world to find those kind of people, but if there's one thing we know about hipsters it's that they love old movies."
While Streetsblog was unable to get copies of any of the other movies, Feuel did reveal their titles: "Cars Are Powered by Rainbows and Good Intentions," "Why Don't You Get a Car, You Filthy Hippy?" and "The Best Way to Avoid Being Hit by a Car While Walking is to Drive."
