This Just In: The Media Business Is Auto-Dependent Too

8_8_08_Fried.jpgThink web sites are saturated with car ads? The internet’s got nothing on local TV.

The graphic on the right comes from a recent Wall Street Journal article (preview only) on car makers’ attempts to curb their advertising budgets. The amount of money pouring into the media from the auto industry is staggering. Analysts predict that spending on car ads will total $15 billion this year (the good news: it peaked at $24 billion in 2004). Declining or not, these ad dollars deliver an indispensable chunk of revenue across the media spectrum.

The most car-dependent media formats are the local type, especially TV stations. And who else is going to cover stories on pedestrian improvements, bicycle infrastructure, Summer Streets, or — I dunno — congestion pricing? Imagine if bike companies and transit providers could sink billions into local media markets, or conversely, if car makers spent next to nothing… how different would transportation coverage be?

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Does anyone outside of Caltrans still think that widening freeways will reduce pollution and minimize congestion? Image: screen capture from Caltrans video

Another Caltrans Lie: Video Claims Widening 5 Freeway Reduces Pollution, Congestion

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It is jarring that nearly two decades into the twenty-first century, California’s transportation department is still making claims that freeway widening will somehow curb pollution and reduce congestion. These are false claims–lies. Past experience and research show that widening freeways worsens congestion and air quality, yet Caltrans repeatedly claims the contrary. In a new video […]

Another Wonderful Long Beach First: Protected Bike Lanes

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The city of Long Beach is Southern California’s undisputed leader in innovative infrastructure for safe and convenient bicycling.  They’re at it again this Saturday, April 23rd 2011, when they unveil the first genuine protected bike lanes west of New York City. Opening festivities are from 11am to 2pm at the The Promenade – one block east of Pine Avenue. […]