Garcetti, LADOT and Xerox Announce New GoLA Multi-Modal App

Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.
Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.

Los Angeles has a new transportation app that helps Angelenos choose ways to get around. The GoLA “Mobility Marketplace” App shows various transportation modes, including bicycling, transit, taxi, ride-hailing, driving, and parking and allows users to compare modes to see what is fastest, cheapest, or greenest. The app is a collaboration between Xerox and the city of Los Angeles, shepherded by the Mayor Eric Garcetti’s Chief Innovation Technology Officer, Peter Marx.

Mayor Garcetti demonstrated the new app this morning at a press event in the city’s Automated Traffic Surveillance and Control (ATSAC) bunker, four floors below City Hall East. City Councilmember Bob Blumenfield described the app as a “magic blender” combining transit schedules, Thomas Guide maps, traffic, and more.

 

Xerox Senior Vice President David Cummins stated that the app includes a broader spread of multimodal options than typical transportation apps, such as Google Maps. Cummins expressed enthusiasm about future features planned, including not just viewing multi-modal trips, but booking and paying for them via GoLA. Cummins also announced anticipated future features including gamification, “comparing your carbon footprint with your Facebook friends,” and possible Vision Zero features.

ALSO ON STREETSBLOG

LADOT Launches Smartphone App For DASH and Commuter Express Fares

|
At a press event this morning, Los Angeles Mayor Eric Garcetti announced the new LA Mobile app that allows DASH and Commuter Express transit riders to use a smartphone to pay fares. The app is a collaboration between city of Los Angeles Department of Transportation (LADOT) and Portland-based technology company GlobeSherpa, which is also piloting an SF […]

Coalition Celebrates Measure M Passing By Nearly 70 Percent

|
It is official: Measure M passed. Los Angeles County has voted, again, to tax itself to pay for a suite of projects to facilitate transit, driving, walking and bicycling. Measure M will double Metro’s 100 mile rail system over the next 40 years. As of this morning, Measure M achieved its needed two-thirds and is […]

Garcetti Sustainability ‘pLAn’ One Year Update Shows Environmental Progress

|
For last week’s Earth Day 2016, Los Angeles Mayor Eric Garcetti presented a one-year update on his April 2015 Sustainable City pLAn. The mayor’s ambitious “pLAn” [PDF] serves as a mechanism to keep the city committed to and on track towards various sustainability goals: reducing vehicle miles traveled, reducing traffic fatalities, increasing walk/bike/transit mode share, fostering transit-oriented development, etc. […]