Garcetti, LADOT and Xerox Announce New GoLA Multi-Modal App

Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.
Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.

Los Angeles has a new transportation app that helps Angelenos choose ways to get around. The GoLA “Mobility Marketplace” App shows various transportation modes, including bicycling, transit, taxi, ride-hailing, driving, and parking and allows users to compare modes to see what is fastest, cheapest, or greenest. The app is a collaboration between Xerox and the city of Los Angeles, shepherded by the Mayor Eric Garcetti’s Chief Innovation Technology Officer, Peter Marx.

Mayor Garcetti demonstrated the new app this morning at a press event in the city’s Automated Traffic Surveillance and Control (ATSAC) bunker, four floors below City Hall East. City Councilmember Bob Blumenfield described the app as a “magic blender” combining transit schedules, Thomas Guide maps, traffic, and more.


Xerox Senior Vice President David Cummins stated that the app includes a broader spread of multimodal options than typical transportation apps, such as Google Maps. Cummins expressed enthusiasm about future features planned, including not just viewing multi-modal trips, but booking and paying for them via GoLA. Cummins also announced anticipated future features including gamification, “comparing your carbon footprint with your Facebook friends,” and possible Vision Zero features.

  • stvr

    What a waste of taxpayer dollars and an argument for conservative government. Selfish DIY bureaucracy disguised as code.

  • Joe Linton

    An LADOT spokesperson commented to me via email: “no monies have been spent by the City of LA on the app…purely a Xerox funded project.”

  • GlobalLA

    Great app but in addition to this, the city needs to work much harder with Metro in implementing more effective TODs next to Metro stations. 5-7 story stumpies isn’t going to give more people access to mass transit in the long run and apps can only do so much.

  • Stvr

    Money. Man hours. Staff time. You don’t have to spend money to spend money.

  • AlecMitchell

    Color me dubious that Xerox (creator of the original and old TVM UI) is remotely capable of creating a decent transit app to rival CityMapper, Google Maps or essentially anything else already out there that serves a similar purpose. I’ll happily try out a new transit app though. I too hope the city didn’t waste too many resources on this. It certainly seems like a very Garcetti-ish venture.

  • calwatch

    I’m skeptical about “gamification”, the latest buzzword to infect allegedly technologically progressive government leaders. WTF does that even mean? That people will compete to lower carbon footprint like their scores on Candy Crush? Give me a break.

  • Alicia

    I’m not sure how you see it as a waste. Does the app not work at its intended purpose?

  • stvr

    Alicia: It’s a waste because the app does nothing that a million other privately produced apps can do. And city government/Xerox tend to produce IT bloatware that doesn’t work well, isn’t updated.

  • Alicia

    Alicia: It’s a waste because the app does nothing that a million other privately produced apps can do.

    Yes, “a million other … apps” that you can’t be bothered to name. Right.

  • Kenny Easwaran

    RideScout is the obvious one to mention. I haven’t actually tried either app yet, so I don’t know whether one has features that the other lacks. There are various other apps that offer approximations, including Google Maps, which nearly everyone with a smartphone already has.


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