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People for Bikes – PSA Filming and Party

8:32 PM PDT on April 8, 2011

People for Bikes, the largest bicycling movement in the country, is celebrating the 210,000-plus riders who've pledged support for biking and the benefits it brings to communities. To celebrate, we're going to do something quite innovative: shine light projected animated art on a massive building and other structures to demonstrate how "bikes make life better," the name of the video we're going to make out of the celebration. Some of the projectors will be stationary and some on traveling bikes. A large production crew will film the event and make a PSA we plan to release at the beginning of National Bike Month in May. We hope the unique display of bicycle-themed animations makes big waves across the country once we release the video.

In addition to the light projected art, we'll have food and area DJ's playing music. We're hoping for a nice turnout of cyclists.

Please let me know if you'd like to learn more.  FYI, the event takes place at the corner of 5th and Olive, across from Pershing Square Metro, from about 7 to 10 p.m.

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