Cartoon Tuesday: Cycling = Healthy, Pt. 2

Here's another installment in the "cycling is good for you" series, this time from New York insurer Emblem Health. In this animated ad, a Brooklyn bike commuter pedals across a bridge toward Manhattan, explaining that cycling affords him the same freedom he enjoys from his health care coverage. And to further identify with the target demo, there's even a little modal conflict at the end.