Maybe a two-thirds local threshold is just too high a bar to cross, maybe the No on J Campaign did its job too well, maybe voter turnout for the top of the ticket was too low. Whatever the reason, Measure J received “only” 64.7% of the vote last night, a full 1.95% short of the two-thirds threshold it needed to pass. “Only in California is 65% a defeat instead of a landslide victory,” wrote Denny Zane on his Facebook page. “…and that has to change.”
Measure J was a proposed extension of the 2008 Measure R sales tax that dedicated a half cent of L.A. County sales tax to transportation projects. Measure J would have extended the tax from 2039 t0 2069 allowing Metro to bond against the new revenue and “build 30 years of transit projects in 10 years.” The Measure needed the support of two-third of L.A. County voters in yesterday’s vote to pass.
There are many lessons that can be inferred from last night’s results, none of which point to a lack of support for transit expansion by L.A. County voters. We will conduct a better analysis after the election results are broken down geographically.
First, credit needs to be given to the No on J Campaign. On a shoestring budget, the group pulled together a county-wide campaign of opposition and planted stories and opinion pieces in newspapers and media outlets both large and small. The campaign also ran a grass roots effort of door knocking, phone banking and handing out literature on buses. Compare the No on J Campaign to the Bus Riders Union’s muddled “No on the 6″ campaign in 2008 and their improved organization could be one reason for the small tilt in support.
For anyone who believes the Bus Riders Union is a political relic, yesterday’s win marks the second time in two years the group has expanded their coalition and pulled off a victory. Working with the Crenshaw Subway Coalition, the Beverly Hills Unified School District and the No on 710 Coalition, the BRU is showing it knows how to work with groups outside their traditional allies to pick up headlines grabbing victories. The first time would be the stopping Westside homeowners groups from exempting the entire Westside from the Wilshire Bus Rapid Transit project. Read more…