Editor’s Note: Streetsblog Los Angeles founding board member Carter Rubin recently finished his Master of Urban and Regional Planning degree at UCLA. In the following article, he recaps the findings from his capstone “client project” for the Urban Design Studio at the L.A. Department of City Planning. His research adviser was the inimitable parking guru, UCLA Urban Planning Professor Donald Shoup. You can read the report in its entirety here.
It’s hard to imagine today, but Santa Monica’s commercial areas – now home to Silicon Beach, tourism and bustling retail – were sleepy, underperforming and shabby just a few decades ago. In an effort to revive its commercial heart in particular, the city approved millions in funding for municipal parking structures in the heart of downtown. These garages still stand today on streets parallel to the Third Street Promenade.
City leaders hoped that this would create a convenient means for potential patrons to reach the Promenade, allowing them to park once and do all their subsequent shopping, dining and recreating on foot, thus keeping the streets clear of excessive car trips. More easy parking seemed like the obvious fix, but those garages alone weren’t enough to generate the commercial transformation Santa Monica sought.
What Santa Monica needed – and eventually got – was a different kind of parking change. The critical policy was to create a by-right process allowing developers to build, and businesses to operate, with less on-site parking. It was a dramatic break from what is typical of virtually every city in America: require every business to provide abundant on-site parking, free of charge to all its patrons, regardless of whether or not the business deems it necessary.
This new policy would ultimately allow small-scale developers and entrepreneurs to find and implement the most successful uses for those properties without having to worry about whether meeting the expensive minimum parking requirements was practical or cost-effective.
That was the change that would ultimately lead to a vibrant commercial district generating significantly more revenue for schools, libraries, transit and other municipal services.
Santa Monica’s Parking Innovation Read more…