Last week, hosted in a small campus in Boyle Heights, the Healthy Neighborhood Market Network (HNMN) held a Neighborhood Market Training, an informative workshop program that helps our little corner markets put a focus on healthy foods from local farms for their customers.
The plan is to put the fruits and vegetables in prominent views so that they stand out more than the Cheetos and Snickers. Also, they want to educate store owners on what good produce is so that they can pass it along to you.
The HNMN is a componet of the Community Market Conversion (CMC) program. The CMC program transforms convenience stores in neighborhoods with limited healthy food access in to good food community markets. They do this by providing technical, financial and community engagement resources.
Market owners who enroll in the CMC program receive one-on-one coaching and customized support related to business development, marketing and community outreach and can qualify for financing capital improvements and new equipment. One instructor mentored store owners, inspiring them to want to learn how to answer when a customer asks, “How do I select a cantaloupe?”
She added, “We want the customer to think of you as a destination for produce.”
Briana Perlson, a student at Pitzer College, attended the training. Perlson and group of students are working with a local business, helping to establish a sustainable system that brings in produce from local farms in the area to local convenience stores. Read more…