CicLAvia volunteers conduct outreach along Cesar Chavez Ave. in Boyle Heights. Erick Huerta/Streetsblog LA
“¿Conoce CicLAvia?” (Are you familiar with CicLAvia?) and “¿Sabe qué es una ciclovía?” (Do you know what a ciclovía is?) were two of the questions SBLA writers Erick Huerta and Sahra Sulaiman found themselves asking Boyle Heights residents and business owners while canvassing the area with representatives of CicLAvia recently.
The goal of the first round of outreach for the October 5th event, set to run from Echo Park to East LA by way of the heart of Boyle Heights, was to give business owners and residents along the route time to prepare alternate parking or business plans around the street closures.
To that end, Volunteer Coordinator Henny Alamillo had armed volunteers Christopher Cameron and Jon Leibowitz with multi-lingual flyers that explained CicLAvia, touted the significant spike in revenue experienced by businesses that engaged event-goers, presented the map of the route, and suggested the myriad ways residents could participate in the event.
All of which would seem to be enough to get the message about CicLAvia across.
But, as Sahra and Erick ascertained (while serving as volunteers/translators), while cycling enthusiasts are largely familiar with the car-free, open streets event, it is still an unfamiliar concept to many, and to non-cyclists, non-English speakers, and lower-income community members, in particular.
The lack of familiarity with CicLAvia in Boyle Heights should not be all that surprising.
Casual observation (supported by some, albeit limited, data) would suggest that the majority of participants in such events are not lower-income and/or minority residents (although, this appears to slowly be changing over time, as well). And, as many of those same residents have limited Internet access and/or are not regular followers of livable streets issues when online, they haven’t seen much in the way of CicLAvia’s outreach campaigns.
While volunteers left notices taped over mailboxes at residences, Sahra knocked on doors to speak with those that were at home. Erick Huerta/Streetsblog LA
But the reactions of the community were about more than just a lack of familiarity with the event.
Sahra found that those residents along St. Louis St. that had heard of CicLAvia weren’t sure that it was something they would be able to participate in. As Boyle Heights is a more family- and pedestrian-oriented community, the association of the event with bicycles made many think they might have to sit on the sidelines and watch as others rolled through their neighborhood. Others thought it might be a race.
For this reason, the one-on-one conversations with folks turned out to be key.
Being able to open the conversation with a description of the event as an effort to convert the streets into a park that families and children could stroll and play in for a day helped make it more relatable and accessible for residents.
In response, those that had small children with them often pointed at the kids and described the challenge of finding spaces where the kids could play safely. The poor condition of the area’s sidewalks, many said, made it hard for kids to use their riding toys around their homes or while the family ran errands.
The conversations were also important in helping people digest the information on the flyers. Read more…