Santa Monica is an embarrassment of riches in many ways. That is especially true when it comes to alternatives to driving everywhere.
And now, the city wants to make it as easy as possible for you to discover how you can go multimodal and take advantage of Santa Monica’s growing network of transportation options.
“It was our goal to make integration between our existing transportation networks seamless with the arrival of Expo,” Santa Monica Mayor Tony Vazquez said in a press release issued Wednesday announcing the launch of the city’s “GoSaMo” initiative.
“To really address mobility, it had to be about so much more than Expo. We want to make Santa Monica the leading example of pedestrian and transit-oriented lifestyles in Southern California,” he said.
GoSaMo is a multipronged approach designed to get people educated about and interested in the variety of transportation options available to them in the city of Santa Monica.
The launch of the initiative is happening concurrently with perhaps one of the biggest changes to transportation on the Westside since the I-10 freeway opened about a half-century ago: the grand opening of the Expo line extension to Downtown Santa Monica.
The 6.6-mile extension of the light rail, which opens on May 20, will bring passenger trains back to the Westside for the first time since 1953 and there has been plenty of attention paid to the historic moment.
While Expo is the single biggest change to Westside transportation in recent years, GoSaMo is about making sure people are aware of all the other options available to them as well:
“GoSaMo highlights and raises awareness about Santa Monica’s expanded mobility options—three Expo Light Rail stations, six new Big Blue Bus routes on top of its seven Rapid Bus lines, 75 Breeze Bike Share stations, 107 miles of bikeways, 12 new all-way [scramble] crosswalks, new Zipcar additions, and the Colorado Esplanade opening on June 5th in conjunction with the city’s first open streets event, Coast — presented by Metro,” staff said.
Santa Monica’s Strategic Planning and Transportation Manager Francie Stefan put it succinctly at a morning meeting with community members Wednesday: “It’s about options,” she said. Read more…