Kalashnikovs for Clunkers: The Next Stimulus Plan

Max_Motors.jpg

In case you don’t qualify for the federal Cash-for-Clunkers rebate program, Mark Muller of Max Motors in Butler, Missouri, has an offer you might want to consider: get a free AK-47 with a new truck.

The
dealer, whose motto is "God, Guns, Guts and American Pick-Up Trucks,"
says that sales have doubled since the promotion started and declared
his dealership a recession-free zone. He also had some choice social
commentary in various interviews:

  • "There’s a bunch of evil in the world and people need to protect themselves."
  • "I’d personally like to have a sporting chance, instead of just becoming a victim."
  • "Without guns, we are subjects. With guns, we are citizens."
  • "The only 911 call I need is chamberering a round."

Fortunately
you can’t just walk out of Max Motors with an AK; Muller provides you
with a voucher for $450 redeemable at a local gun dealer, where you
still have to go through a background check. Maybe I haven’t been to a
gun show in a while, but doesn’t that seems like a lot of gun for so
little coin?

No matter what your moral leanings, you
have to admit Muller’s plan is ingenious marketing, given that, outside
of iPhones, guns are about the only thing selling well in this economy under this presidency. He has even given interviews to Al Jazeera, and Russia Today.

Two of the more entertaining interviews after the jump:

 

 

  • Sigh. A very conservative friend send me a link to the CNN interview a few days ago. Much as I wanted to respond with some snarky tirade, I had to applaud Mr. Muller’s savvy business sense–knowing your target demographic and enticing them with a unique promotion? Very clever. I just hope that a few of those new car buyers will trade in those vouchers for camping gear or clothing.

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