New PSA Puts Friendlier Foot…errr..Face on Vision Zero

Los Angeles Rams punter Johnny Hekker (6) participates in organized team activities at the team's practice facility on Monday, June 5th, 2017 in Thousand Oaks, CA (Rams/Hiro Ueno),
Los Angeles Rams punter Johnny Hekker (6) participates in organized team activities at the team's practice facility on Monday, June 5th, 2017 in Thousand Oaks, CA (Rams/Hiro Ueno),
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This article supported by Los Angeles Bicycle Attorney as part of a general sponsorship package. All opinions in the article are that of the author, and do not necessarily reflect those of LABA. Click on the ad for more information.

It’s been a rough ride for advocates’ of safe streets the past six months. From the blowback on Vision Zero road redesigns on the Westside, to the politicization of road diets from conservative talk radio hosts demonizing anyone who dares suggest that maybe our transportation system needs to be made safer.

Yesterday, the City of Los Angeles kicked back with a somewhat hokey PSA featuring Mayor Eric Garcetti and Los Angeles Rams pro-bowl punter, Johnny Hekker. The ad is not a hard-hitting defense of road diets or a call for increased traffic enforcement, but a light-hearted effort to encourage people to think more about being safe drivers and road users. The ad doesn’t even feature a crash, or traffic….or even a car.

But in a time when Vision Zero has become a punching bag for defenders of the status quo, there’s no time like the present to start putting a friendlier face on a program that many of us see as vital to the city’s future. On its own, the ad won’t do much besides put a smile on a Vision Zero advocates face. But if it’s part of a larger campaign, maybe we’ll remember this moment as the start of turning the conversation back to a focus on safety.

  • David Newman

    Haha what is this tomfoolery??

  • Relax Music & Waves

    IRONIC?!!!! Garcetti shows an ad punting?! He has hiked and punted to Lying Mike Bonin- when the VOTERS who should be on your team – are now wanting to sack both of you with 2 big expensive million dollar LA lawsuits over illegal Playa del Rey lane diets/removals – and recall measures with hundreds of signs (and new #RecallBonin – and soon Garcetti Buses ) that reach 20,000+ commuters a day now stuck in dangerous gridlock waiting 40 minutes extra, polluting more, blocking emergency vehicles, wasting time and money for us working here?! REALLY – WE VOTED FOR YOU – WE WILL REMOVE YOU – UNLESS YOU LISTEN AND CHANGE – ASAP – https://www.youtube.com/watch?v=tyrrUFFloNM&t=16s

  • Vooch

    the war on cars is very real, the anti car zealots will stop at nothing to implement their insane plans. These videos expose their goals with real life examples, trigger warning

  • Relax Music & Waves

    LOL – Now, the anti- car movement is outsourcing?! That is really funny… until you ban all cars, trucks, ambulances, cop cars, fire fighter trucks?! You are seriously mentally ill… move to the Amish or a 3rd world without our modern stuff… oh yes, horses were great in the good old days on muddy streets and poop?! How about 1890 England for ya? How do you think anything you own is not built with the 18wheelers, trucks, cars, gas, planes, trains and autos?! Have some integrity and live a simple off the grid life in a commune not using anything modern – sorry – no phones or PCs as they rely on cars and trucks….

  • Vooch

    So true – all economic activity would cease without cars. Before Cars, we lived in caves and ate dirt.

    The 40,000 dead Americans killed by cars every year is definitely worth it because of my cars

  • Relax Music & Waves

    Well, you should go back to caves and eat dirt. No one ever died from starvation, boats, hunting trips, etc… Now I get it… if it kills ban it. Bikes kill people, horses, cows, pigs, we should ban them all… along with trains, planes, etc… ?! Oh wait, Im wasting my time with a guy who chooses the name – vooch (really google it)

    The fat on a woman’s lower abdomen that forms a pooch above her va jay. “After giving birth to six children, she developed a vooch.”

    If you can live anywhere in the world without – cars, planes, boats, trains – supplying your Vooch arguments… Let me know. LOL

  • Vooch

    when did a cyclists kill
    anyone in the US in the last 2 years ?

    that’s 80,000 Americans killed by drivers
    versus ?

  • Relax Music & Waves

    Now there is 80K killed per year? Should we ban water because people drown? boats that sink, planes that crash…. this isn’t a Vietnam body count you fool…. if every one thought like you we would be – um where? No idea? What country has no cars?

  • Relax Music & Waves

    Let’s see – without modern tech like computers and medicine and modern vehicles to deliver them globally… many more people would die from common diseases… Do you want to ride your bike to help the people of Puerto Rico? Oh, a car or boat or plane might hit and kill someone?!! Oh my?! How about all those getting saved by modern tech? Oh… just throw your computer away and ride your bike across the world.

  • Relax Music & Waves

    Oh wait, weapons and guns kill people – should we ban those globally too?! Reminds me of all the countries that got run over in WWII until the Allies came and liberated them with bikes?! LMAO!

  • Vooch

    2 years: close reading is your friend skippy

  • Vooch

    It’s truest evil what those anti car zealots do in their mania against economic progress. This video will make you shudder with horror

  • Relax Music & Waves

    Fake News…. try some CG – next time.

  • Jason

    I was confused by these videos the first time I saw them too because of what a gold standard example of Poe’s Law they are. They’re REALLY well-done parody (to the point that it’ can be incredibly hard to figure out they’re not serious).

  • Relax Music & Waves

    If you watched Voochs videos above – this horror movie should put you and your 4 year old to sleep with bike lanes.

  • Relax Music & Waves
  • Vooch

    The ultimate road diet the tree huggers dream about;

    coming to West LA !!!!

  • Vooch
  • Relax Music & Waves

    I think it TomVoochery. ;-)

  • Los Angeles Bikes

    Please (please!) stop this insane crusade against Bonin. I drive on Venice Blvd in Mar Vista. I also bike/walk/bus on Venice in Mar Vista, and do you know what I see when I’m on that stretch of road? I see a street that is congested because there are too many people taking up an inordinate amount of space in their single-occupant automobiles. I also see a street that used to be dangerous but now feels super safe to bike and walk on.

    This “traffic” that Bonin purportedly loves so much isn’t caused by him or his livable street initiative, it’s caused by too many people driving and taking up too much road space. And no recall effort aimed at maintaining a car-centric 1950’s version of Los Angeles is going to make that traffic go away. We’re going to have traffic as long as the automobile is the default means of transportation in our city.

    Do you really want traffic to go away? Give people safe, viable alternatives to driving so they don’t take up road space in their enormous cars in the first place.

    Do you honestly think that widening streets to accommodate more and more automobiles is a viable long-term solution to traffic in Los Angeles? You’re wasting everyone’s time and energy, you’re wasting some people’s hard-earned money, and you’re prioritizing your own convenience and sense of entitlement over other people’s lives and safety. It’s gross. Please stop.

  • Joe Linton

    Well… those (non-existent) Orange County road diets must have caused wildfire gridlock, too, no? http://www.latimes.com/local/lanow/la-me-ln-california-wildfires-latest-20170629-htmlstory.html

  • Relax Music & Waves

    Insane? This is insane – read the facts and don’t by the political BS – “Garcetti’s LA Mobility Plan 2035 … More Like New York City 1895 – citywatch”
    http://www.citywatchla.com/index.php/los-angeles-for-rss/14118-garcetti-s-la-mobility-plan-2035-more-like-new-york-city-1895

  • Relax Music & Waves

    The new bike paths on Culver, Jefferson, Vista del Mar are empty – there are paths already on Balllona Creek that goes to 30+ miles with no cars and the beach. No one commutes on bikes from Playa del Rey. Yet you want to double / triple our commute times, pollution, accidents, and kill businesses down 30%?! We also do NOT have dangerous streets. Go lobby elsewhere like downtown where Bonin rides.
    Oh – here is our newest video for you guys to enjoy – https://www.youtube.com/watch?time_continue=4&v=vFE3_RBjJRI

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