New Belgium Brewing Presents a Traveling Slow Ride Sideshow, 

Encouraging Everyone in SoCal to Slow it Down

Sideshow of friendly competition, comedy, entertainment and beer to make 8 #GoSlowMo stops
Ft. Collins, Colo., February 23, 2015 – In honor of Slow Ride Session IPA, New Belgium Brewing’s latest year-round release, the brewery is hosting a traveling series of Slow Ride Sideshow events, encouraging a slower pace as it winds through Southern California. Starting on February 20 and running through March 7, the Slow Ride Sideshow will feature a comedic lounge act by two well-known Tour de Fat performers, SSSsnake and Steiny. The stops will include musical performances, interactive games, prizes and of course, a Slow Ride bike competition for ultimate bragging rights. When life gets too busy, it’s Slow Ride time.

Slow Ride Sideshows

February 27, 2015
Location: The Garage – 3387 Motor Ave, Culver City
Time: 5:30 p.m.

Location: Naja’s Place – 154 International Boardwalk, Redondo Beach
Time: 8:30 p.m.

February 28, 2015
Location: Dog Haus Biergarten – 93 E. Green St., Pasadena
Time: 3 p.m.

March 1, 2015
Location: Verdugo – 3408 Verdugo Rd, Los Angeles
Time: 3:30 p.m.

March 6, 2015
Location: Mutt Lynch’s – 2300 W. Oceanfront, Newport Beach
Time: 5:30 p.m.

Location: The Longboard Restaurant & Pub – 217 Main St., Huntington Beach
Time: 8 p.m.

March 7, 2015
Location: Native Son Alehouse – 305 E. 4^th St., Ste. 200, Santa Ana
Time: 4:30 p.m. and 8 p.m.

For more information on New Belgium’s Slow Ride visit http://www.newbelgium.com/slowride.aspx Tag your slow mo videos or laid-back photos with #GoSlowMo.

About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel. Learn more atwww.newbelgium.com.