Long Beach: Name… The Already-Named Transit Mall?

The current Transit Mall Station in Long Beach.

In what is undoubtedly one of the strangest campaigns yet, Councilmember Suja Lowenthal wants you to name the already-named Transit Mall Station per the MTA.

Located on 1st Street between Pine and Pacific Avenues down, the at-grade station that services the Blue Line is part of the Metro–and has been for 23 years. In 2011, the station was part of a larger, $7 million upgrade for the entire transit mall, which spans along first from Long Beach Boulevard to Pacific Avenue.

According to a press release from Lownethal’s office, Long Beach “has an opportunity to suggest a new name to the Metropolitan Transportation Authority” and is asking stakeholders for their vote online.

Apparently, MTA hasn’t been following its own naming policy, which insists that stations must refer to a nearby street or freeway, destination or landmark, community or district name, or city name; and it is “preferable” to use one name or multiple names separated by a dash.

Of course, the most amusing part for many riders is that the Transit Mall IS a landmark: “Where is that at?” “Right by the Transit Mall.” In fact, the existing name is already on the voting form.

But alas, Long Beachers, here’s your chance–once and for all–to name the Transit Mall Station. Let’s just hope she likes her new moniker.

To vote, click here.

  • larry

    Its called the transit mall. Everyone calls it that. No Suja, it isn’t a mall that you are thinking of. Its just the transit mall.

  • Erik Griswold

    This station is called “Transit Mall” by LA Metro (who’d rather you not refer to them as the MTA) and is the terminus (end) off the Blue Line to Long Beach.

    The problem is that the term “Transit Mall” gets GIGO’d (“Garbage In Garbage Out”) and ends up being the identifier used by computer databases when referencing the station.

    But where is “Transiit Mall”? What *city* is it in?

    If I go to the upper platform of 7th Street/Metro Center today I will be presented with two screens listing the departure times of the next Light Rail train. One says “Culver City” and the other says “Transit Mall”.

    But I want the train to Long Beach, where can I catch that one?

    When the older trains with Rollsigns come into the station, they have the words “Long Beach” on the front. I can’t remember what the Siemens trains with the digital readerboards say, but I’ll bet that it might be “Transit Mall” since that is what is in the LA Metro computer. Hopefully it is both since the digital display can show different texts.

    If I go to the Metro trip planner, and ask to get to Long Beach, I am actually given directions to the 1st Street station. Not what I want if I am trying to get to the Convention Center, the Aquarium or a connecting LBT bus.

    http://socaltransport.org/tm_pub_start.php?place0=union+station+&place1=long+beach&timecrit0=LV&day0=FRI&hour0=+04&min0=30&ampm0=P&fare=RG&evaluateButton=+Plan+My+Trip

    What ever Long Beach does I hope they will insist that Metro add “Long Beach” to all the stations that are in the City of Long Beach and somehow show that the station at the Transit Mall is the place where the trains end their journey to the city and begin their trip back to DTLA.

  • calwatch

    Actually they wanted to rename it First Street Transit Gallery, but MTA nixed it and suggested Long Beach Civic Center.

  • Dan

    I like how the voting options include “1st Street Station” as if there isn’t already a station with that name a few blocks away.

  • Dan

    Also, my intuition is that we call ourselves “Long Beachians.” I’ve never heard “Long Beacher” before.

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