Villaraigosa Debuts “Give Me 3” Video P.S.A.

After the initial launch of the “Give Me 3” Public Service Announcement campaign, the poster portion of the campaign has come under some fire because many of the posters that have been placed at transit stops around the city are facing away from traffic.  Proponents of the campaign have argued that the posters are just phase one of the campaign and P.S.A.’s for radio and television are on the way.

Two months later, the Mayor’s office has released the first of the broadcast P.S.A.’s not via press conference, but via YouTube.  After opening with cyclists of various ages, races and genders applauding the goal of safer streets for cyclists, much of the rest of the advertisement has the Mayor sitting at his desk opining about why the city needs to be a safer place for people to ride a bike.

Honestly?  I found the advertisement kind of boring.  So much of it is just Villaraigosa talking.  Maybe I’ve just been watching the CicLAvia Streetfilm too much, but he sounded a lot more convincing on Sunday than he does behind a desk in the Mayor’s Office.

Of course my relative boredom is a sign of the new times we live in. If a year ago there was video of Villaraigosa arguing that Los Angeles is an ideal place to ride a bike and drivers need to pay more attention I would be ecstatic.  But now that we’ve heard him position himself as a champion of cycling, a matter-of-fact positioning seems sort of old hat.

Of course, I’m not exactly his target audience.

As with the posters, the placement of the advertisement will determine the level of its success.  There’s no budget to place this video as a paid advertisement, but television stations are under obligation to hand over a percentage of their advertising to P.S.A.’s.


Push for 3 Foot Passing Law Finds a New Booster

It’s a sign of how far cycling has come in City Hall in a short time.  Could you have pictured a Mayoral press conference where LADOT General Manager Rita Robinson and LAPD Leadership are literally standing in Roadblock’s shadow just a couple of months ago?  Photo: LADOT Bike Blog At least eleven states have laws […]

Eyes on the Street: Give Me 3 Starts to Go Down

We knew it wouldn’t last forever, but making it to Thanksgiving would have been nice. While traveling around the city last week, I noticed that some of the “Give Me 3” P.S.A. posters that had been placed at bus stops around the city and county were already removed.  Last Monday, I noticed one on Martel […]

Friday StreetPoll: Pick the Best Roadside P.S.A.

If you’re a fan on road signage as traffic calming, then 2011 is shaping up to be quite a year for you!  First the Department of D.I.Y. rolled out some signage attached to power boxes around the city asking drivers to “Please pass with care.”  Later in the summer, the collaborative efforts of the Bike […]

Support Streetsblog Online Auction: Signed Give Me 3 Poster

Last Friday, the Los Angeles County Bicycle Coalition donated one the “Give Me 3” posters that appeared in information kiosks around the city last summer as part of a public service announcement campaign designed to remind drivers to give a wide enough birth to cyclists when passing.  The poster was signed by Mayor Antonio Villaraigosa […]

Battle of the Bike Safety P.S.A.’s: LADOT vs NYCDOT

Even without the taglines at the top of the video, I’m guessing that you could figure out which city’s P.S.A.’s were a strident warning to drivers to pay attention or they’re going to kill someone and which city’s compared cyclists to insects. Over at NYC Streetsblog, Brad Aaron notes that these new advertisements "don’t flinch" […]

Assembly Joins Senate and Says : Give Me 3

Yesterday, the California State Assembly joined the Senate in passing S.B. 910 by an overwhelming 41-20 vote.  S.B. 910 would require motorists to give bicyclists a three foot cushion when passing at miles in excess of fifteen miles an hour faster than the cyclist.  The legislation needs re-approval by the Senate, something that occurs 99% of […]