Garmin: Chat, Navigate and Steer — But Don’t Drive Distracted

The first time I saw this ad I thought my eyes and ears were
deceiving me. But no, there it is: a young woman holding a cellphone
toward the camera as "nüvifone" maker Garmin beckons viewers to
"communicate while navigating."

"With my nüvifone, I can take calls from my friends while
I’m driving to them," she says as she’s shown piloting an SUV with two
passengers, one of whom accepts an incoming call on a phone mounted to
the windshield. (Note to Garmin: Hands-free is not brain-free.)

the most egregious aspect is the "Do not drive while distracted"
disclaimer — which pops up as the young woman is depicted driving
while distracted.


the ad doesn’t show: The driver plows her SUV through one of the
pedestrian-populated shots that follow, and bystanders whip out their
nüvifones to call 911, text their friends and photograph the carnage.


Ad Nauseum: Really? Zombies?

Last week, the California Highway Patrol and California Office of Traffic Safety unveiled their newest Public Service Announcement Campaign encouraging drivers not to drive while distracted.    Using zombies as the protagonist, the ads attempt to link unsafe driving practices to the driving dead. The ad-campaign is based around research showing that talking on a […]

L.A. Weekly Claims the Mantle of Defender of Dangerous Drivers

There was a decent amount of outrage aimed at Hillel Aron at L.A. Weekly for his web-exclusive op/ed boasting about his driving prowess and defending his habit of texting-while-driving. I’ve considered myself something of a Hillel fan since his “Bikeroots” piece in 2011, so I was both surprised and a little dismayed while reading a […]