Campaign Enlists Comedians to Curb Reckless Teen Driving

The Ad Council has some new material in its campaign aimed at teenage drivers. In these spots, a comedic actor (Fred Willard in the ad above) in the backseat of a car with three teens cajoles or threatens the driver into slowing down or minding the road. The gist of the campaign, corresponding with the title of its web site, is "speak up or else" — a name perhaps more suited to hard-hitting PSAs from overseas.

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UK Campaign Drives Home the Cost of Reckless Driving

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Warning: Graphic video On the heels of TA’s report on the human toll of driving too fast, we bring you this highly disturbing ad from the UK Department for Transport’s THINK! campaign, showing the difference a few miles-per-hour can make when it comes to avoiding a collision. Ideally material like this (Australia has a similar […]
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Driving While Human

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Our local paper recently ran the story of Edith Cameron, killed in a car crash on a road we sometimes use. We anxiously scanned the column looking for that something that one of the drivers involved must have done wrong—the thing that we surely would never do, like hit the road without a seatbelt or […]

Ad Nauseum: Really? Zombies?

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Last week, the California Highway Patrol and California Office of Traffic Safety unveiled their newest Public Service Announcement Campaign encouraging drivers not to drive while distracted.    Using zombies as the protagonist, the ads attempt to link unsafe driving practices to the driving dead. The ad-campaign is based around research showing that talking on a […]

Ad Nauseum: Interpreting GM’s Confusing War on Transit and Bicycles

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