Ad Nauseum: Thrive

Finally, an advertisement that portrays cyclists as well-adjusted and happy human beings who love their chosen mode of transportation instead of people looking to save money on car insurance, people too poor to afford a car or insects.  This pleasant ad from health care giant Kaiser Permanente makes a clear statement that cycling is a smart thing to do if you care about your community and want to live a healthy life.

The first three quarters of the advertisement is nothing more than a pleasant sounding song about doing activities in the sun played over film of a diverse group of people biking around town.  For the last 15 seconds, the music is replaced by a female narrator who drives the point home that cycling is a clean and healthy way to move from place to place:

We believe that good health belongs to everyone, that it’s more than some card you keep in your wallet.  It’s the air we breathe, the food we eat, the community we live in.  We’re Kaiser Permanente and we’re here to spread the health.

Some of the commenters at bikecommuters.com noticed some problems with the video, but others agreed with me that they’re not seeing the forests for the trees.  After all, isn’t it nice to see a corporation portraying cycling as something good to do in their television ads?

ALSO ON STREETSBLOG

We’ll Find a Place in the Sun…

|
Over and over again, I hear from transportation planners and leaders at LADOT, Metro, and beyond that Livable Streets projects can’t move forward because we would take away space from cars.  If you follow that view, you’re basically saying that the people that use their cars are the ones doing the right things, living their […]

The Economic Potential of Portland’s New Bike Plan

|
Yesterday on the Streetsblog Network, member blog Portlandize published a great post summarizing the economic benefits of better cycling infrastructure. The piece serves as a response to those who might have their doubts about Portland’s ambitious new Bicycle Plan for 2030. Just passed unanimously by the City Council, the plan will spend $600 million over […]

Public Health Student Stephanie Hopp: With a Growing Effort Toward Safe Routes to Schools, Why Not Safe Routes to Universities?

|
Stephanie Hopp is a fourth year student at Union College studying Biology, Environmental Science and Spanish. She is actively involved in biking, health, and environmental protection and plans to pursue a Masters in Public Health following her undergraduate education.    With gas prices reaching nearly five dollars per gallon and university tuitions on the rise, getting to and around school […]