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How Ad Dollars Help Explain the Media’s Bike Backlash

The media loves drama, of course. As your high school English teacher explained it, if Hamlet doesn’t get pissed about his dad’s murder or if Atticus Finch doesn’t step up to defend a black man falsely accused — that is, if somebody doesn’t say no, you’ve got no story. So the vociferous opposition of a handful of people to a handful of bike lane projects in New York City has been dramatized, through a series of news stories and op-eds, into a full-blown citizens’ backlash against the complete streets movement.

The narrative potential of controversy, though, cannot fully explain the glaring disconnect between polls showing that most residents support bike lanes and press portrayals of the backlash as widespread. Advocate Aaron Naparstek, who knows more about the city’s transportation politics than most anyone, has posited one theory: that Bloomberg’s DOT Commissioner Janette Sadik-Khan, the woman behind many of the positive changes to New York City streets in recent years, has infuriated members of the political class — powerful New Yorkers who, unlike most, rely on cars as transportation.

But as always, it also makes sense to follow the money. In 2010 alone, the automotive sector spent $13 billion on advertising, more than any other industry including telecom, and accounting for one out of every ten dollars doled out by advertisers in the U.S. Local media outlets are especially dependent on auto manufacturers and dealers for advertising revenue. At the same time, traditional news media continue to lose audience, and even while other types of media benefit from a rebound in ad spending, newspapers suffer persistent drops in ad revenues, plunging last year to a quarter-century low.

It’s hard not to notice that as papers like the New York Times have shrunk, cutting costs by shedding sections, plump Automotive sections hang tight and become even more critical to newspaper survival. Now, of course, this doesn’t necessarily mean that the Times, the New York Post, or other papers act unethically in how they cover transportation issues, including bike lane brouhahas.

But across the country, those on the automotive beat have cozy relationships with the automakers, driving their loaner cars to lunches with industry spokespeople, and stories occasionally surface, like a recent one in which editors at The Detroit News caved to dealer pressure to more favorably review the new Chrysler 200 sedan, that hint at broader behind-the-scenes activity.

Most auto journalists take great care to avoid being stained by industry sway, as difficult as that must be. Still, it is naive to think that the media’s dependence on the auto industry doesn’t influence what stories are covered, what opinion pieces are published, and what necessary “balance” might be taken. The tone adopted by local New York City news outlets has hardly been one of hard objectivity.

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New Report Examines the Media’s Role in the Gas Tax Debate

study.png(Chart: University of Vermont Transportation Research Center)

The
success of state-level plans to increase gas taxes is tied to the
media’s portrayal of the proposals in question, with narratives tied to
"crumbling infrastructure" and "economic progress" showing more success
than those emphasizing long-term transportation budget gaps, according
to a new report released by the University of Vermont’s Transportation
Research Center (TRC).

The TRC report examined six states where lawmakers debated
raising gas taxes to close infrastructure budget gaps between 2006 and
2009. Three of the states ultimately approved gas tax increases
(Oregon, Minnesota, and Vermont) — two of them over the opposition of
the governor, as seen in the third column of the above chart — and
three of the state (Massachusetts, Idaho, and New Hampshire) nixed the
proposed tax increases.

While acknowledging that "there are
many possible explanations for the success and failure of gasoline tax
increases at the state level," TRC researcher Richard Watts attempted
to categorize the "frames" used to depict the proposals in local media
as well as the Associated Press wire service.

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Congress, Associated Press, Argue Whether Stimulus Actually Stimulated Anything

The Associated Press published a piece today that, after putting "economists and statisticians" to work on analyzing $21 billion in federal stimulus money for transportation, reached a volatile conclusion:

cityroom_20090914_ahill_85420_Mino_large.png(Photo: WBEZ)
Local unemployment rates rose and fell regardless of how much stimulus money Washington poured out for transportation, raising questions about Obama's argument that more road money would address an "urgent need to accelerate job growth."

The very idea of measuring the immediate effects of transportation stimulus spending on joblessness is highly dubious, for two reasons underscored by the U.S. DOT's quickly blogged pushback to the AP story.

Firstly, for all the White House's talk of "shovel-readiness," the need to put transport projects out to bid, sign contracts, and hire workers means that stimulus dollars take some time to affect broader local economies. The latest congressional data shows that work has started on 57 percent, or $19.7 billion, of the stimulus law's $34.3 billion in road and transit funding.

Ironically, that ripple effect for transport spending could end up helping states, such as Florida, that were slow out of the gate in allocating stimulus money but continue to struggle with high unemployment.

Secondly (despite the best efforts of some senior Democrats) transportation only accounted for 6 percent of the stimulus' $787 billion in total spending. Why expect such a small slice of the legislation to have a major impact on unemployment rates? House transport committee chairman Jim Oberstar (D-MN) and his top lieutenant, Rep. Pete DeFazio (D-OR) today compared the AP's assumptions to "saying it is a waste of time to feed a homeless family because that one act does not cure poverty."

Also from Oberstar and DeFazio's rebuttal to the AP:

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Transportation for America Launches Legislative Campaign

T4_Build_for_America_Plan_Final.jpgToday marks the start of Transportation for America‘s
"Build for America" campaign, which will work to influence the
transportation funding legislation that goes before the next Congress
in 2009. (You’ll be hearing a lot more about it here in the coming
months; we have received a grant from the T4America campaign to
kick-start the development of Streetsblog.net, a national
network of transportation policy bloggers.) It’s a major effort to
fundamentally change the way this country thinks about and finances
transportation infrastructure — at the same time creating jobs,
reducing dependence on fossil fuels, and helping the environment.
Download a PDF of the plan here.

Yesterday,
Shelley Poticha, Transportation for America’s co-chair, was joined by
Gov. Ed Rendell of Pennsylvania and others in a telephone briefing for
reporters. She said the campaign aimed to challenge Congress to "adopt
a bold new agenda" by shifting emphasis away from building new roads
and onto expanding mass transit, maintaining existing roads and
bridges, and focusing on sustainable development. "We need to invest in
infrastructure that will get our economy moving," said Poticha.

The campaign’s five-point plan calls for Congress and the next president to:

  • Build
    rail and transit networks that are competitive with those in China and
    Europe, reducing oil dependence and connecting metro regions.
  • Invest in "the cleanest forms of transportation — modern public transit, walking and biking."
  • Adopt a "fix-it-first" policy to repair crumbling roads and bridges rather than building new ones.
  • Stop wasteful spending and re-evaluate projects that have already been approved.
  • "Save Americans money" by providing them with cost-efficient, sustainable transportation options where they live and work.

Asked
about the political will to increase federal funding for mass transit
in the current atmosphere of economic crisis, Gov. Rendell acknowledged
it would not be easy. "Is there an appetite for it?" he said. "I’m not
sure there is. Raising revenue is always difficult….We have to build
the appetite. The movement has to start in the hometowns and move to
Washington."

"Build for America" officially kicks off today
with events in New York, Madison (WI), Chicago, Phoenix, San Francisco
and Seattle.

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Gasoline Has Changed LA, But Will It Change Back?

streetsblog_pic

The Daily News printed a story today about some of the changes that Los Angeles has undergone as a result of high gas prices.  There’s nothing surprising about their findings, more people are biking, taking transit, and buying fuel efficient cars.  The Daily News’ article focuses on what steps will have to be taken to accomodate these changes if they continue to happen.

And yes, a fare hike is mentioned to help Metro deal with all of its new passengers.

But what if gas prices continue their recent trend, and fall back to $3 a gallon.  Up here in the Bay Area the local news is focusing on forecasters that are predicting gas prices to be between $3 and $3.25.

So here’s the question I put to you: If gas prices fall and don’t rise, what’s going to happen to Los Angeles?  Have we learned our lesson?  If we return to an era of $3 gasoline, will we see people continue to pursue alternative transportation, or will the city breathe a deep sigh of relief and get back in their SUV’s?

Photo: Sirigous/Flickr

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Complete Streets Legislation Clears Legisalture

9_10_08_complete.jpg
A Complete Street in Portland

Last week, the state legislature finally passed AB 1358, The Complete Streets Act.  This legislation would require that all modes of transportation be given equal consideration when Caltrans or any other government body in California spends funds on a road project. Other states that have passed similar legislation include Oregon, Illinois, Massachusetts and Virginia.

Passage of this type of legislation is at the top of the "to do" list for bicycle and pedestrian reformers throughout the country including the Los Angeles County Bike Coalition and the California Bike Coalition

I guess state legislators know how to say "Happy Birthday."

For such a groundbreaking piece of legislation, it received scant notice in the press.  Over the last week, the only news story on A.B. 1358's passage can be found in a Sacramento Bee editorial, which devoted one paragraph of an editorial to the legislation over the weekend.

Pedestrian safety: Assembly Bill 1358 would require cities and counties to accommodate all users – including bicyclists, pedestrians and transit passengers – when building new streets and highways. This "complete streets" bill by Assemblyman Mark Leno of San Francisco would encourage the building of more sidewalks and bike lanes statewide. It dovetails with the governor's efforts to fight obesity and reduce greenhouse pollution.

However, as with all things in Sacramento these days, this important piece of legislation is caught in the logjam created by the Governor's insistence that he will not sign any legislation until after the legislature passes a balance budget.  However, that timeline doesn't work for local bike advocates.  The LACBC wrote their members yesterday with instructions of how to write to Governor Schwarzengger.  Their draft letter and instructions can be found after the jump.

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Senate Committee Passes Ammended Sales Tax Measure

The Bottleneck Blog reports that the logjam holding up A.B. 2321 was broken earlier today when the Committee moved an amended motion to the Senate floor.  Because the amendments don't change the list of funded projects, the measure won't require a new vote by the Metro Board of Directors.  It seems Metro's sales tax measure is one step closer to being on this November's ballot.  Sort of.

Because of language changes at the last minute needed to win the approval of Senator Jenny Oropeza, a Senator and member of the Appropriations Committee who has long pushed for a Green Line extension to LAX, the bill has to be approved by the Senate and go back to the Assembly before going to the Governor's desk.  It seems nothing can be simple with this sales tax plan.

Nevertheless, both A.B. 2321 Author Mike Feuer and Oropeza seem content with the compromise so let's enjoy this moment of political harmony.  After all, even if everything goes smoothly in Sacramento, the measure still needs the support of 2/3's of participating voters on election day.  With opposition promised in both San Fernando Valley and the San Gabriel Valley, we still have a long way to go.

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Wall Street Journal Takes a Look at LA Bike Commuters


Wall Street Journal Celebrity Stephen Box at Bike Not to Work Day in 2007

Was there ever a subject that you talked about all of the time and thought you knew just about everything there was to know about it, then someone you don't know has an opinion and all of a sudden you're fascinated with what they have to say?  Well, that's how I feel about a Wall Street Journal article about Los Angeles' bike culture. 

The main focus of the article is on the perils of bike commuting in the urban jungle that is LA.  Riders have to fend off automobiles when on the road and deal with a lack inadequate bike racks on Metro buses when they try and get off the road.  The Journal talks to commuting cyclists from throughout the county about their concerns and injury history while painting a picture of bicyclists as normal people that are no different than other commuters.

None of this is news to the hundreds of us who use our bikes on a daily basis, but what is interesting is who the Journal chose to speak with and quote.  When you look at LA bike culture from a distance, who and what stand out?  For example, they talk to Stephen Box, discuss the Bike Writer's Collective and the Crimanimals but not the LACBC and the Midnight Ridazz.  Michelle Mowery might be the most controversial government official in LADOT as far as bicycle activists are concerned, but the Journal talks to Lynne Goldsmith, bike coordinator at Metro.

In the end, the article concludes that LA is becoming more of a bike town everyday.  With the high cost of gas prices, more people have turned to two wheeled transportation despite the challenges that Angeleno cyclists face.

Photo: ubrayj02/Flickr

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Plan for LA’s Central Park Showing at 7th and Fig

Last month, a group of graduate students working with city staff designed a model of what downtown Los Angeles would look like if the 101 Freeway were capped and Los Angeles undertook creating its version of Central Park.  While some planners scoffed at the notion, one email I received joked that it looked like a volcano erupted in Downtown LA, overall the project was well received. 

Now you can view the project for yourself.  The 7th and Fig Art Center, the same gallery hosting James Rojas’ car-free downtown model, is also showing the model created by the students.  The "car-free" model and the "Central Park" model are both presented about 20 yards apart creating dueling visions for a better, greener, downtown.

Both exhibits can be viewed until August 8th when the EDAW exhibit moves on.  The 7th and Fig arts center is located in the second floor of the outdoor mall located at the corner of 7th and Figueroa Streets and is open between noon and 4 P.M. daily.  For information on other events at the Art Gallery, visit their website.

Photo: Damien Newton

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San Francisco Pol Wants to Ban Cars on Market Street

The San Francisco Chronicle reports that City Supervisor Chris Daly wants to ban cars from part of Market Street.  While transit would still be able to traverse the 2.3 mile stretch between Octavia Boulevard and the Embarcadero all privately owned passenger vehicles would be banned.

Daly says that the idea of closing Market Street came from the popularity of temporary street closures that Mayor Gavin Newsome is proposing.

Daly said discussion of a proposal by Mayor Gavin Newsom to close portions of city streets, including a large stretch of the Embarcadero, on two Sundays this year prompted his action.

"It's the city's grand boulevard," Daly said. "Why don't we go for the gold?"

Closing the 2.3-mile portion of Market Street would open the often-congested roadway to pedestrians and cyclists, though Daly said there would still need to be places where cars and other vehicles could cross.

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