Mixed-use developments are rising all over Los Angeles, particularly in Hollywood and West Hollywood. Some buildings look better than others, though sadly none show the classic architectural spark that once existed in the early 20th century. Nevertheless, most new projects aim for common goals: sustainability and improved pedestrian infrastructure.
But not all mixed-use projects follow guidelines on creating pedestrian environment. Some developers continue constructing 1980’s-style automobile-oriented buildings, without adequate streetscape or aesthetics. A classical example of an anti-pedestrian development is The Avenue Hollywood, located in the heart of Hollywood, on La Brea Avenue just south of Hollywood Blvd.
From a distance, we see an attractive, modern midrise building, designed with good contemporary standards. And unlike most other low-to-midrise buildings, The Avenue Hollywood building is based on concrete and steel – not wood. Therefore the building is much more durable and offers better fireproofing and soundproofing.
The new complex certainly enhances the appearance of otherwise dull La Brea Avenue. But then one starts to wonder, why don’t you ever see pedestrians near the new development? Likewise, why is every single ground retail space still empty, with distinct “For Lease” signs?
Let’s find out what went wrong with The Avenue Hollywood, and why hasn’t a single ground-level space been occupied by any type of vendor.
The Avenue Hollywood offers a half-dozen spaces for ground-floor retail, and 5-6 levels of apartment renting. Location is very convenient: just next to the famous Hollywood Walk-of-Fame, Hollywood & Highland shopping mega-center, and a popular Red line subway station. Thus The Avenue Hollywood sits on a perfect transit-oriented development location.
But once you approach the complex, first good impressions dissipate. A grim reality of concrete & cement starts to unveil. Lack of pedestrian activity or amenities makes you want to walk away. The building surroundings indeed are cold and unwelcoming. Read more…