Last week, Metro Board Chair Mark Ridley-Thomas set things in motion for a universal community college transit pass program. Today SBLA profiles one successful local college bus pass program. Foothill Transit’s Class Pass is increasing ridership, helping solve parking problems, and giving students expanded and affordable mobility options.
In March, the American Public Transit Association (APTA) released its annual aggregation of nationwide transit ridership trends. Though APTA figures [PDF – L.A. County Google spreadsheet] show that overall national transit ridership was at a 58-year high in 2014, the figures were not as promising for L.A. County. Metro ridership decreased 2.8 percent from 2013 to 2014. Metro is currently studying ways to reverse its decline, but the agency’s budget forecasts an additional five percent decline in fiscal year 2015-16.
Most of the municipal transit agencies operating in L.A. County also saw similar decreases in ridership. Examples include Long Beach Transit down 0.5 percent, and Santa Monica’s Big Blue Bus down 3.7 percent. Foothill Transit bucked the trend, showing a 3.6 increase in ridership.
What caused Foothill Transit’s ridership uptick? Expanded Silver Streak freeway bus service as part of Metro’s ExpressLanes program?
Foothill Transit Director of Marketing and Communications Felicia Friesema points to modest increases on a number of lines, including the Silver Streak, but the most substantive increases come from Foothill’s Class Pass program.
Foothill Transit’s Class Pass is an unlimited-ride student TAP card. Class Pass started as a trial at Mount San Antonio College (Mt. SAC) in 2013. At Mt. SAC, the pass is effectively free to students who ride the bus, with the program being paid for by all students through a $9 registration fee ($8 for part-time students.) The registration fee was approved by a vote of the Mt. SAC student body in 2014, making the program permanent. Read more…